Twitter has a significant impact on m-ICT but that this impact is limited due to the specialist nature and relatively small scale of Twitter - Twitter brings a unique proposition built around real-time news/status publishing and consumption across the globe, but with perhaps as few as 70m active users in mid 2011 compared with almost 10x that number for Facebook. Its monetization has been small and remains uncertain for the future, given the narrow focus of its service and resistance among its loyal user base to a more commercialized version of its service. While Twitter’s brand and capability make it a ‘must have’ in Mobile, it may need to move fast to keep competition at bay, as there are limited technical barriers to entry in its sector.
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Table of Contents
- 1 Strategic Impact on m-ICT Industry
- 2 Key Financials
- 3 Corporate Profile
- 4 Mission, Objectives & Strategies
- 5 Competitive Position
- 6 SWOT
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