Yahoo's CEO appointed in January 2012 quit in May 2012 after the mishandling of a biography error. In July, new CEO Marissa Mayer from Google became the new CEO. Ms Mayer will likely put more emphasis on technology development, rather than the media focus that partner Softbank's CEO blamed for Yahoo's declining fortunes. This GFP Dossier explores Yahoo's situation and prospects for recovery. Quantitative and qualitative contributions from other SA programs including Wireless Smartphone Strategies, Wireless Device Strategies and Digital Media Strategies are gratefully acknowledged. Global Forces Program serves Competitive and Strategic Intelligence through the up-to-date integration of Intelligence Analysis, Competitor Profiles and Disruption Alerts.
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Table of Contents
- 1 Strategic Impact on m-ICT Industry
- 2 Key Financials
- 3 Corporate Profile
- 4 Mission, Objectives & Strategies
- 5 Competitive Position
- 6 SWOT
Global Forces Program (GFP) brings a new, strategic capability to Strategy Analytics, leveraging the rich experience of its two founder members in Strategy and Intelligence within the Communications industry.
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