AT&T is effectively confined to a single market – the USA – which will force it to seek innovation and change within that space. For this reason AT&T can be expected to have a significant impact on the m-ICT industry in the coming 5 years directly in the USA and indirectly elsewhere, through its drive for innovation in a market widely regarded by the world as the birthplace of Mobile Apps. AT&T’s strong position across Fixed and Mobile, and its growing activity in TV, coupled with concentration in the US, position it to establish new benchmarks in Mobile, Convergence and Unification that will have impact worldwide.
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Table of Contents
- 1 Strategic Impact on m-ICT Industry
- 2 Key Financials
- 3 Corporate Profile
- 4 Mission, Objectives & Strategies
- 5 Competitive Position
- 6 SWOT
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