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Strategy Analytics

Global TV Games Console Forecast: Will New Sensor Technology Revive the Demand?

Author: Jia Wu

Publication Date: Mar 30 2011

Pages: 30

Report Type: Forecast and Outlook


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Summary

Since our last games console forecast was published in March 2010, the global TV games console market has reshaped itself with the introduction of Xbox Kinect and PlayStation Move. Both launches have effectively driven the sales of Xbox 360 and PS3 consoles in the holiday season of 2010. While these improvements will extend the lifespan of current generation games consoles, the notion of strong games console life cycles remains intact given the complex competitive dynamics in the video game market. This report provides an update on the performance and the outlook of current generation TV games consoles.

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Table of Contents

  • 1 Executive Summary
  • 2 Games Consoles: an Review on the Demand and Ownership
    • 2.1 An Update on Current Platform Performance
    • 2.2 An Update on Installed Based and Ownership
    • 2.3 Active Installed Base Estimate
    • 2.4 Platform Life Cycles
  • 3 A Review of Uncertainties and Potentials
    • 3.1 Uncertainties
      • 3.1.1 Cloud Based Gaming Services
      • 3.1.2 Mobile and Portable Platforms
    • 3.2 Potentials
  • 4 Update on Platform Competition and Forecasts
    • 4.1 Microsoft's Xbox 360
    • 4.2 Nintendo's Wii
    • 4.3 Sony PlayStation 3
    • 4.4 Updated Console Market Forecast Scenarios
    • 4.5 Outlook for the Next Generation
  • 5 Updated Games Console Market Forecasts
    • 5.1 Annual Global Sales Forecasts by Platform 2000-2016
    • 5.2 Annual Installed Base Forecast by Platform 2000-2016
    • 5.3 Annual Sales Forecasts by Platform and Region 2005-2016
    • 5.4 Annual Installed Base Forecasts by Platform and Region 2005-2016
  • 6 Conclusions
  • 7 Contact the author of this report

List of Exhibits

  • Figure 1 Games Consoles: Global Market Shhare
  • Figure 2 Games Consoles: Global Annual Sales to 2010
  • Figure 3 Sony PlayStation: Global Sales by Platform
  • Figure 4 Games Consoles: Annual Sales in 2010 by Region
  • Figure 5 Games Consoles: Global Cumulative Sales to 2010
  • Figure 6 Strategy Analytics' Games Console Retirement Model
  • Figure 7 Games Consoles: Global Active Installed Base to 2010
  • Figure 8 Games Consoles: Global Active Installed Base by Platform 2000-2010
  • Figure 9 Global Active Installed Base Rebased to Year one
  • Figure 10 Global Console Sales Rebased to Year One
  • Figure 11 Global Active Installed Base by Platform
  • Figure 12 Sony PlayStation: Global Sales by Platform
  • Figure 13 Scenarios for Console Platform Ownership Evolution Rebased to Year One
  • Figure 14 Scenarios for Console Ownership Evolution
  • Figure 15 Scenarios for Console Demand Evolution Rebased to Year one
  • Figure 16 Scenarios for Console Demand Evolution
  • Figure 17 Global Active Installed Base Forecast: Core Scenario
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