Facebook is having a massive strategic impact on the m-ICT industry by adding the ‘Social Layer’ to a broad and expanding range of Contacts, Communications, Content and Apps across the Mobile and Fixed Internet. ‘Social Layer’ denotes the integration of Social information (who I am, who are my friends, what do we like, what do we do) into the Internet. As Facebook’s CEO comments: ‘Our strategy is very horizontal. We’re trying to build a Social Layer for everything. Basically we’re trying to make it so that every App everywhere can be Social, whether it’s on the Web, or Mobile, or on other devices.’This report explores the performance and potential for Facebook at the strategic level, through 6 sections: Strategic Impact; Key Financials; Company Profile; Mission, Objectives & Strategies; Competitive Position; and SWOT.
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Table of Contents
- 1 Strategic Impact on m-ICT Industry
- 2 Key Financials
- 3 Corporate Profile
- 4 Mission, Objectives & Strategies
- 5 Competitive Position
- 6 SWOT
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