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Wireless Smartphone Strategies
Topics
  • Vendor performance and outlook
  • Operating systems: Android, Apple iOs, Windows Mobile, Blackberry, Symbian
  • Enabling technologies: cameras, LTE, WiFI, DLNA
  • Regional and country level penetration


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Smartphone Operating Systems Part 2: Platform dynamics and vendor strategies

Author: David Kerr

Publication Date: Jun 14 2010

Pages: 41

Report Type: Report, Word


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Summary

In this second report of our two part series, we carry forward our smartphone OS platform assessments from Part 1 to examine the impact on the competitive landscape for vendors. We developed an analytical framework to allow us to simulate changes to vendor platform strategies and examine the impact on their smartphone volume, revenue, and operating profits from different scenarios. From this, we make suggestions for 6 key players to safeguard or improve their market share and profitability. The vendors examined in this report are Motorola, Nokia, HTC, RIM, Sony Ericsson and HP.

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Table of Contents

  • 1 Executive Summary
  • 2 Summary of findings from our Smartphone OS Report Part 1
    • 2.1 Defining smartphone market success criteria
    • 2.2 Summary of scores achieved by each platform
  • 3 Vendor platform strategies
    • 3.1 Methodology for assessing vendor competitiveness through platform choice
    • 3.2 Motorola
      • 3.2.1 Current / recent position
      • 3.2.2 Platform expectations
      • 3.2.3 Platform initiatives for Motorola - a UI investment and convergence story
        • 3.2.3.1 UX Differentiation
        • 3.2.3.2 Capitalize on integration with the connected home business
    • 3.3 Nokia
      • 3.3.1 Current / recent position
      • 3.3.2 Future expectations
      • 3.3.3 Platform initiatives for Nokia - a back-up plan for Symbian ^4
    • 3.4 HTC
      • 3.4.1 Current / recent position
      • 3.4.2 Future expectations
      • 3.4.3 Platform initiatives for HTC - be cautious about new platforms, but pursue NTD
        • 3.4.3.1 Consideration of the use of a 3rd platform
        • 3.4.3.2 Increased focus on NTD convergence market development
    • 3.5 Sony Ericsson
      • 3.5.1 Current situation
      • 3.5.2 Future expectations
      • 3.5.3 Platform initiatives for Sony Ericsson - financials dominate
        • 3.5.3.1 Optimise R&D effort
        • 3.5.3.2 Growing the synergies with Android based convergence
    • 3.6 RIM
      • 3.6.1 Current position
      • 3.6.2 Future expectations
      • 3.6.3 Platform initiatives for RIM - In addition to QNX, bring a consumer open OS alongside
    • 3.7 Korean vendors
      • 3.7.1 Current positions
      • 3.7.2 Future expectations
    • 3.8 HP / Palm
      • 3.8.1 Frustrating beginnings
      • 3.8.2 An ideal test case for the economics of semi-open OS?
  • 4 Implications and Conclusions
    • 4.1 Vendor strategies and initiatives
    • 4.2 Open vs. Semi-open debate
  • 5 Contact the author of this report:
  • 6 Appendix: Scenario methodology for Vendor platform strategy analysis
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