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Wireless Smartphone Strategies
Topics
  • Vendor performance and outlook
  • Operating systems: Android, Apple iOs, Windows Mobile, Blackberry, Symbian
  • Enabling technologies: cameras, LTE, WiFI, DLNA
  • Regional and country level penetration


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Smartphone Operating Systems Part 1: Addressing the future market's success criteria

Author: David Kerr

Publication Date: Jun 08 2010

Pages: 46

Report Type: Report, Word


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Summary

In this first report of our two-part series, we discuss the smartphone-related market opportunity in the context of a connected internet device landscape and the significance that OS platform consistency across device types can have for future smartphone sales. We describe our view of smartphone market success criteria and assess the current range of operating systems against these factors. In our second report, we look at the implications of these performance measures for selected vendors and estimate the impact platform strategy changes can have on business performance.

Related Blog Post: Lower Smartphone Data Plans Smart Business for AT&T

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Table of Contents

  • 1 Executive Summary
  • 2 Smartphone landscape
    • 2.1 Smartphone Planning: Future Trends and Drivers
      • 2.1.1 Smartphone-related device landscape and definitions
      • 2.1.2 Smartphone usage, applications and architecture
      • 2.1.3 Smartphone pricing and value
      • 2.1.4 Platform convergence
    • 2.2 Market Growth and Outlook
      • 2.2.1 Smartphones
      • 2.2.2 Smart Feature Phones
      • 2.2.3 Non Traditional Devices and Fixed Networked Devices
      • 2.2.4 Total device opportunity
      • 2.2.5 Market research on platform convergence sizing
  • 3 Defining smartphone market success criteria
    • 3.1 Key drivers
    • 3.2 Product and Proposition
      • 3.2.1 Differentiated user experience
      • 3.2.2 Content packages
      • 3.2.3 Time to Market
    • 3.3 Marketing and Sales criteria
      • 3.3.1 Vendor brand strength
      • 3.3.2 Match with operator strategies
      • 3.3.3 Pricing
    • 3.4 Ecosystem impact
      • 3.4.1 Enabling Developer ROI
      • 3.4.2 Breadth and adoption of ecosystem
      • 3.4.3 Suitability for converged solutions
  • 4 Ability of platforms to deliver against market success criteria
    • 4.1 Scoring method for platforms
    • 4.2 Differentiated User Experience
      • 4.2.1 Introduction
      • 4.2.2 OSX
      • 4.2.3 Symbian
      • 4.2.4 MeeGo
      • 4.2.5 Android
      • 4.2.6 Blackberry
      • 4.2.7 Windows Mobile
    • 4.3 Content & Services
      • 4.3.1 Applications availability and discoverability
      • 4.3.2 Ease of offering a converged internet solution
    • 4.4 Time to Market
    • 4.5 Price points achievable with each platform
    • 4.6 Breadth and adoption of ecosystem
    • 4.7 Match with Operator Strategies: Addressed channels
    • 4.8 Brand strength, Marketing, Logistics and Distribution
  • 5 Summary and Implications
    • 5.1 General findings on OS Platform performance
    • 5.2 Implications
  • 6 Contact the author of this report:
  • 7 Appendix: Scoring convention - Harvey balls

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