UNITED STATES       UNITED KINGDOM   FRANCE
Boston MA Ohio Milton Keynes  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Ltd. Strategy Analytics
199 Wells Avenue Suite 108   Bank House, 171 Midsummer Boulevard 15, rue Reaumur
Newton MA   Milton Keynes 75003 Paris
MA 02459   MK9 1EB France
USA USA United Kingdom  
Tel: +1 617 614 0700 Tel: +1 617 614 0716 Tel: +44 1908 423600 Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799
  Map/Get Directions		 Fax: +1 614 431 2343 Fax: +44 1908 423650
  Map/Get Directions		 Fax: +33 1 53 40 99 59
  Map/Get Directions
       
      GERMANY
Los Angeles San Francisco Bay Area London  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics : Teligen Strategy Analytics GmbH
3282 Cortese Drive 2610 Presidio Dr. Great West House, Great West Road Sebastiansplatz 5
Los Alamitos Brentwood Brentford D-80331 Muenchen
CA 90720 CA 94513 Middlesex, TW8 9DF Germany
USA USA United Kingdom  
Tel: +1 617 614 0719 Tel: +1 617 614 0732 Tel: +44 2081 850402 Tel: +49 89 51 51 35 0
Fax: +1 562 493 0280 Fax: +1 925 308 7727 Fax: +44 2081 850419
  Map/Get Directions		 Fax: +49 89 51 51 35 55
  Map/Get Directions
       
JAPAN   KOREA CHINA  
       
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Inc  
Level 18 Yebisu Garden Place Tower 16F, Gangnam Bldg., 1321-1 59-2-102 Beijing Suncity  
4-20-3 Ebisu Shibuya-ku Seocho-dong, Seocho-gu No. 30 Litang Road, Xiaotangshan  
Tokyo 150-6018 Seoul, 137-070 Changping District, Beijing  
Japan Korea P. R. China 102209  
Tel: +81-3-5789-5935 Tel: +82 2 310 9122 Tel: +86 10 8975 5246  
  Fax: +82 2 757 7100 Fax: +86 10 8975 5246  
       
       
Informatek PK & Wise    
Grande Maison Akasaka 601 6F J's Building    
2-7-52 Akasaka Minato-ku 1487-4 Seeocho-dong Seocho-gu    
Tokyo 107-0052 Seoul 137869    
Japan Korea    
Tel: +81 3 3582 0014 Tel: +82 2 597 8756    
Fax +81 3 3582 0040 Fax: +82 2 598 9444  
close

close
 

 

 
Search the Strategy Analytics Website
 
My Strategy Analytics Register with Strategy Analytics Login to Strategy Analytics

Wireless Operator Strategies
Topics
  • Data monetization strategies
  • Mobile broadband positioning and LTE growth opportunities
  • Business models and pricing plans
  • Mobile voice market evolution and OTT impact
  • Wireless operator performance and evolution


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Executive Summary: How Mobile Broadband Wins Against Quad Play

Author: Sue Rudd

Publication Date: May 20 2010

Pages: 5

Report Type: Report, Word


Ask the author

Summary

Can Mobile Operators compete effectively with large Fixed Service Providers offering Quad Play? To answer this we created competitive product/service bundle scenarios using the Strategy Analytics Tariff Response Model (TRM) that is based on statistical estimates of `Virtual Shopping' choices made by over 3,500 survey respondents in six countries (France, Germany, Italy, Spain, UK and US).

We created TRM Scenarios for the Mobile Broadband markets in France, Germany, Italy UK and US and specifically analyzed possible service combinations for Mobile Broadband operators to compete against Fixed Operators in those countries. [Note: For our market analysis we examined only users that would be willing to switch services or vendors.]

One competitive option analyzed in detail is a new version of `Triple Play' - Mobile Broadband plus Home Internet Broadband and Home Phone which we call `Mobile Broadband Triple Play' (MBTP) - a combination that 4G networks will soon be able to deliver.

In Part 1 of the Report we summarize the combinations of services that are purchased with Mobile Broadband services today and the prices users currently pay. This allows us to determine what they may be willing to pay for new services in our TRM Scenarios for each of the six countries.

We found that in several countries between one quarter and one third of users would consider purchasing the MBTP bundle of Mobile, Internet Broadband and Home Phone services in preference to a full Quad Play solution with TV at a slightly higher price.

In Part 2 we use the Scenario results to project how Mobile Broadband Triple Play (MBTP) and Quad Play are likely to succeed in different countries.

In a separate analysis, we will next look at the implications for competing operators in each country, under local market conditions. In this analysis we will be publishing competitor brand share projections for each of the six countries.

Already a Strategy Analytics Client? Log in to access this content.

Free for Registered Users

This report is available to all registered users.

Table of Contents

  • 1 Executive Summary
    • 1.1 Highlights of the Report
    • 1.2 How large is the Market? Which are the most popular Service Combinations today? Which Users are willing to switch?
    • 1.3 How Big is the Incremental Market for Bundled Multi-Play Services?
    • 1.4 Implications
    • 1.5 Contact the author of this report
Live Dashboards Strategy Analytics is pleased that you have used our new Online Databases which are designed to provide quick access to the latest forecasts and quarterly data.

We would be grateful if you could spend a few minutes answering 5 questions related to our Online Databases.
 

Privacy Policy Site Map Terms & Conditions of Use

© 2013 Strategy Analytics