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Wireless Operator Strategies
Topics
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  • Mobile broadband positioning and LTE growth opportunities
  • Business models and pricing plans
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Strategy Analytics

Mobile Broadband Tariff Database: Italy and USA at opposite extremes

Author: David Kerr
Other Authors: Halvor Sannaes


Publication Date: Jan 18 2010

Pages: 7

Report Type: Insight, Word


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Summary

Strategy Analytics T-Wireless database of mobile broadband tariffs reveals dramatic variances in prices across the 22 countries covered. At low usage levels (e.g. 1GB / 5 hours per month) consumers in the USA currently pay 4 5 times what their counterparts in Italy and Germany do. Heavy users in our type seven basket profile (10GB / 50 hours) receive the best deal in Italy, Ireland and the UK. With high usage the prices in Spain and USA are also at the lower end of the scale. The mobile broadband market is nascent and experimentation on approaches, tariff components and absolute price levels will likely grow dramatically in 2010 as operators seek to address the dominant prepaid user base as well as the low hanging fruit of post paid contract customers. The latest version of T-Wireless details over 600 mobile broadband tariffs in 22 countries from 74 service providers. This insight summarizes key rankings for mobile broadband tariffs by country and by basket of usage. Clients can access the full database at the Strategy Analytics website.

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