Strategy Analytics’ AppOptix Reveals Insights from Samsung
Galaxy Flagship series.
Boston, MA – April 22, 2014 – Based on March 2014
AppOptix data, Strategy Analytics’ Consumer Telemetry Platform, despite
Samsung’s heavy push in content and app strategy through Samsung App
Store, Media Hub, and in-house apps, Galaxy
S3 and S4 users look beyond its ecosystem for the vast majority of
Samsung boasts a wide range of apps in its
portfolio, some pre-installed with the device and the remaining
accessible via Google Play and Samsung App stores.
Based on AppOptix March 2014 US panel data on
250-plus Galaxy S3 and S4 users , the total time spent across key
Samsung Apps on its flagship devices - Galaxy S3 and S4 – came just
under 7 minutes, whereas the same Galaxy user spent 149
minutes amongst three of Google Apps.
In terms of content discovery and updates, Samsung Hub and
Samsung App Store, its primary channel for content downloads, is
again lagging behind the segment leader by a wide margin. AppOptix data
shows a typical Galaxy S3/S4 user spends 64 minutes/month (combined) on
Google Play, whereas the same figures for
Samsung Hub and Samsung App store are just 0.6 minutes.
However, in terms of overall usage, Galaxy is a
top performing device, where Galaxy S3 and S4 users (combined) consume
14% more video and 24% more data above the industry average.
Bonny Joy, Chief, Consumer Telemetry Platforms,
said: “Clearly, Galaxy Sx series have succeeded in creating more
engagement by growing the overall pie, but its own content and media
strategy is faring low at the moment. Galaxy S5
is a step-upgrade from the Galaxy S4, but as far as content and media
is concerned, little has changed to draw consumer attention to its
Barry Gilbert, Vice President, said: “Our
data shows that Galaxy S4 users on average have 21 more apps (includes
pre-installed and downloaded) than the industry average. Obviously,
Samsung’s dominant position in the market is an
ideal vehicle to drive own-branded content services across its
installed base, but Samsung should develop a differentiated set of apps
that will resonate with its key user base.
AppOptix provides a robust set of tools for
companies to analyze consumer behavior patterns across device brands,
operators, models, and apps. The tool is particularly valuable for
handset OEMs and Operators for device portfolio and content
optimization planning processes.