Newton, MA - December 10 2013
– Is the pendulum already swinging
back towards corporate liable mobile devices? Possibly - A steady increase in
corporate purchasing through the first three quarters of 2013 hints that enterprises
are already rethinking how far BYOD will be allowed to expand.
remains a fast growing trend within mobile enterprises that has pushed volumes
of new personally-owned mobile devices to increase each quarter throughout
2013, which makes it even more remarkable that the portion of new smartphones
purchased for business use that are corporate-owned also increased each quarter
throughout 2013, according to Strategy Analytics’ latest business smartphone
quarterly tracker Global
Business Smartphone Shipments: Quarterly Tracking Q3 2013.
than 35 percent of Q3 sales of smartphones used for business purposes were
corporate-liable, compared to 32 percent in the same quarter a year ago, and 31
percent in Q1 2013, which is a significant jump considering the steady growth
of BYOD volume and the expectations that the trend would go in the exact
total, 73 million smartphones were purchased in Q3 either by business users
directly, or by companies for their business users, representing a 34 percent
increase over total business smartphone volumes a year ago.
America has been among the most liberal regions in its acceptance of the BYOD
trend. The portion of new business smartphone sales each quarter that are
personally-owned has been higher than those of any other region over the past
year. But even in the North American BYOD hotbed, corporate-liable volumes increased
nearly 13 percent in Q3 over the same quarter a year ago, which was a year of
flat to declining volume for new corporate-owned smartphones.
may very well be an unstoppable trend in many regions in the world, but the
speed of its growth during a time when companies were still devising usage
policies, discovering its management challenges and experiencing its impact
first-hand, it’s not too surprising that some momentum would swing back to corporate-owned
devices”, says Kevin Burden, Director of Mobility
at Strategy Analytics. It is unclear if this is the start of a growing trend or
just a correction after more than a year of lopsided adoption, but what is
clear is that enterprises still want full control over the mobile experience of
many of its users.