UNITED STATES       UNITED KINGDOM   FRANCE
Boston MA Ohio Milton Keynes  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Ltd. Strategy Analytics
199 Wells Avenue Suite 108   Bank House, 171 Midsummer Boulevard 15, rue Reaumur
Newton MA   Milton Keynes 75003 Paris
MA 02459   MK9 1EB France
USA USA United Kingdom  
Tel: +1 617 614 0700 Tel: +1 617 614 0716 Tel: +44 1908 423600 Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799
  Map/Get Directions
Fax: +1 614 431 2343 Fax: +44 1908 423650
  Map/Get Directions
Fax: +33 1 53 40 99 59
  Map/Get Directions
       
      GERMANY
Los Angeles San Francisco Bay Area London  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics : Teligen Strategy Analytics GmbH
3342 Wimbleton Drive 2610 Presidio Dr. Great West House, Great West Road Sebastiansplatz 5
Los Alamitos Brentwood Brentford D-80331 Muenchen
CA 90720 CA 94513 Middlesex, TW8 9DF Germany
USA USA United Kingdom  
Tel: +1 617 614 0719 Tel: +1 617 614 0732 Tel: +44 2081 850402 Tel: +49 89 51 51 35 0
  Fax: +1 925 308 7727 Fax: +44 2081 850419
  Map/Get Directions
Fax: +49 89 51 51 35 55
  Map/Get Directions
       
JAPAN   KOREA CHINA  
       
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Inc  
Level 18 Yebisu Garden Place Tower 16F, Gangnam Bldg., 1321-1 59-2-102 Beijing Suncity  
4-20-3 Ebisu Shibuya-ku Seocho-dong, Seocho-gu No. 30 Litang Road, Xiaotangshan  
Tokyo 150-6018 Seoul, 137-070 Changping District, Beijing  
Japan Korea P. R. China 102209  
Tel: +81-3-5789-5935 Tel: +82 2 310 9122 Tel: +86 10 8975 5246  
  Fax: +82 2 757 7100 Fax: +86 10 8975 5246  
       
    TAIWAN  
       
PK & Wise Hinton Information Services  
6F J's Building 6F-3 #103 Rueihu Street  
1487-4 Seeocho-dong Seocho-gu Neihu  
Seoul 137869 Taipei 11494  
Korea Taiwan  
Tel: +82 2 597 8756 Tel: +886-2-27993110 ext. 319  
Fax: +82 2 598 9444 Fax: +886-2-27995560
close

close

Smartphone Size Preference on the Rise

Existing Smartphone Owners Seek Display Larger than Current Device

Boston, MA - May 10, 2013 - In the second half of 2012 existing smartphone owners were most likely to be interested in devices with a screen size between 4.2-inches and 4.7-inches.  The Strategy Analytics’ Wireless Device Lab report, "Smartphone Size Preference on the Rise: 4.5" Most Preferred Size" found an increase in the most preferred smartphone screen size from the same period in 2011, where a 4.3-inch device was most preferred.

Smartphone intenders show greater interest in slightly smaller devices than existing smartphone owners.  Males preferred smartphones with larger screens than females, while current brand of smartphone also impacts future screen size preferences. Nearly all respondents showed a preference for their next phone to have a larger screen size than their existing handset

"As consumer acceptance of smartphone sizes increases, many smartphone manufacturers are making larger and larger products" commented Paul Brown, a Director in the Strategy Analytics User Experience Practice (UEP).  "The intention of many manufacturers to drive screen size up has been very clear over recent months, and there is the potential for 'phablets' at the lower end of the size scale to become more mainstream - especially as manufacturers work to maximize the ratio of screen to overall size, therefore providing a larger screen on a smaller form factor."

Kevin Nolan, Vice-President for the User Experience Practice at Strategy Analytics, added "As screen size increases, the way in which consumers interact with the device also needs to be considered. Larger devices are harder to interact with one-handed, and so it is important for user-interfaces, and especially on-screen key placements, to be designed to allow for easy interaction."


Press release contact

Paul Brown
Phone number: +1 617 614 0723
Email: Contact me
© 2014 Strategy Analytics