Survey Reveals Over 50 percent of Broadband Households Ready to Adopt Interactive Security
25 percent Ready to Shop at Retail Home Improvement Stores for Smart Home devices and Services
Boston, MA - January 9, 2013 - Strategy Analytics' 4Q 2012 survey of broadband households in France, Germany, Italy, the UK and US identifies surprising interest in and willingness to pay for remote monitoring and control in addition to professionally monitored interactive security services. Over 50 percent of broadband households without security are willing to pay for professionally monitored services if combined with monitoring and control capabilities according to Strategy Analytics' Smart Home Strategies (SHS) advisory service report, "Smart Home Systems: Consumer Adoption and Attitudes." Strategy Analytics' research also revealed significant willingness to pay for remote healthcare and energy management services if priced right. Potential adoption of smart home services is highest in the US, UK, Germany and Italy and less so in France …with the exception of retail DIY monitoring and control. Remote healthcare services have the greatest potential in Italy if recurring fees are kept under $10 per month.
"The percentage of broadband households with both the interest in and willingness to pay for selected connected home solutions is higher than expected," stated Bill Ablondi, Director, Smart Home Strategies advisory service. "We believe that growing smartphone and tablet use is accelerating consumers' desire to be connected to everyone and everything important in their lives, including their family and homes."
The research quantified fees consumers are willing to spend for the selected services and the attitudes and behaviors most indicative of potential adoption.
Percentage of Broadband Households Willing to Pay for Selected Smart Home Capabilities in the US and Major Western European Countries
| ||Percentage Willing to Pay|
|Self-monitored Security||55 percent|
|Professionally Monitored Security||54 percent|
|Remote Monitoring and Control||47 percent|
|Remote Healthcare Services||32 percent|
|Remote Energy Management||30 percent|
Source: Strategy Analytics, Inc.
Note: Percentage includes those already with the capability PLUS those interested in and willing to pay to acquire the capability.
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