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Tablet Installed Base to See Continued Strong Growth over Next Four Years

Lower Cost Kindle Fire and Nexus 7 will Drive Further Sales

Boston, MA - July 23, 2012 - The tablet market will not plateau any time soon, according to the latest research from Strategy Analytics, "Global Tablet Installed Base Forecast by Country," published by the Strategy Analytics Tablet and Touchscreen Strategies (TTS) service. The installed base of tablet computers will continue to grow at a strong pace for the coming years, surpassing 780 million in 2016.

Matthew McKee, Analyst at Strategy Analytics, said, "Since the introduction of the iPad, the tablet market has shown hyperbolic growth rate.  Yet, many households remain tablet-less. Price erosion in the premium and high tier segments, as well as the availability of a number of smaller, lower cost tablets, like the Kindle Fire and Nexus 7, will drive further sales."

Peter King, Director of Tablets & Touchscreen Strategies (TTS) at Strategy Analytics, added, "By the end of 2016, the Asia Pacific region will represent one-quarter of the entire global installed base, becoming the largest tablet owning region and nudging just ahead of North America. Strategy Analytics forecasts that China, India and Japan, amounting to 76 percent of Asia volumes, will be the big-three APAC countries."

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