Microsoft to Capture 4 Percent Smartphone Marketshare in United States in 2012

UNITED STATES		UNITED KINGDOM	FRANCE
Boston MA	Ohio	Milton Keynes
Strategy Analytics Inc	Strategy Analytics Inc	Strategy Analytics Ltd.	Strategy Analytics
199 Wells Avenue Suite 108		Bank House, 171 Midsummer Boulevard	15, rue Reaumur
Newton MA		Milton Keynes	75003 Paris
MA 02459		MK9 1EB	France
USA	USA	United Kingdom
Tel: +1 617 614 0700	Tel: +1 617 614 0716	Tel: +44 1908 423600	Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799 Map/Get Directions	Fax: +1 614 431 2343	Fax: +44 1908 423650 Map/Get Directions	Fax: +33 1 53 40 99 59 Map/Get Directions

			GERMANY
Los Angeles	San Francisco Bay Area	London
Strategy Analytics Inc	Strategy Analytics Inc	Strategy Analytics : Teligen	Strategy Analytics GmbH
3282 Cortese Drive	2610 Presidio Dr.	Great West House, Great West Road	Sebastiansplatz 5
Los Alamitos	Brentwood	Brentford	D-80331 Muenchen
CA 90720	CA 94513	Middlesex, TW8 9DF	Germany
USA	USA	United Kingdom
Tel: +1 617 614 0719	Tel: +1 617 614 0732	Tel: +44 2081 850402	Tel: +49 89 51 51 35 0
Fax: +1 562 493 0280	Fax: +1 925 308 7727	Fax: +44 2081 850419 Map/Get Directions	Fax: +49 89 51 51 35 55 Map/Get Directions

JAPAN	KOREA	CHINA

Strategy Analytics Inc	Strategy Analytics Inc	Strategy Analytics Inc
Level 18 Yebisu Garden Place Tower	16F, Gangnam Bldg., 1321-1	59-2-102 Beijing Suncity
4-20-3 Ebisu Shibuya-ku	Seocho-dong, Seocho-gu	No. 30 Litang Road, Xiaotangshan
Tokyo 150-6018	Seoul, 137-070	Changping District, Beijing
Japan	Korea	P. R. China 102209
Tel: +81-3-5789-5935	Tel: +82 2 310 9122	Tel: +86 10 8975 5246
	Fax: +82 2 757 7100	Fax: +86 10 8975 5246


Informatek	PK & Wise
Grande Maison Akasaka 601	6F J's Building
2-7-52 Akasaka Minato-ku	1487-4 Seeocho-dong Seocho-gu
Tokyo 107-0052	Seoul 137869
Japan	Korea
Tel: +81 3 3582 0014	Tel: +82 2 597 8756
Fax +81 3 3582 0040	Fax: +82 2 598 9444

OFFICES

ANALYSTS

Microsoft to Capture 4 Percent Smartphone Marketshare in United States in 2012

Boston, MA - July 18, 2012 - According to the latest research from Strategy Analytics, the Microsoft Windows Phone operating system will capture 4 percent share of 123 million smartphones sold in the United States market during 2012, rising steadily from 3 percent share in 2011. Nokia, HTC and Samsung will be among the main hardware vendors driving growth.

Scott Bicheno, Senior Analyst at Strategy Analytics, said, "Despite ongoing economic volatility, we forecast 123 million smartphones to be sold in the United States in 2012, growing 21 percent from 102 million units in 2011. Microsoft captured 3 percent share of all smartphones sold in the United States during 2011, rising steadily to a forecast 4 percent share in 2012. Nokia, HTC and Samsung have some of the biggest Microsoft smartphone portfolios at present and they will be three main hardware vendors driving growth this year."

Neil Mawston, Executive Director at Strategy Analytics, added, "Microsoft is making a determined push to crack the United States because it is the most valuable and influential smartphone market in the world. However, Microsoft's US smartphone market share remains relatively niche at present and breaking the stranglehold of leaders Android and Apple will not be easy. To grow further, we believe future versions of Microsoft's Windows Phone 8 platform will need to dramatically improve support for advanced technologies like multi-core chipsets, enhance the Marketplace app store, expand the number of phone models available from major partners like Nokia or Samsung, and consider reducing the license fees it charges per unit to smartphone makers."

Exhibit 1: United States Smartphone Sales Forecast by Operating System for 2012 1

The full report, Global Smartphone Sales Forecast by OS for 88 Countries: 2007 to 2017, is published by the Strategy Analytics Wireless Smartphone Strategies service.

1 Numbers are rounded.

Press release contact

Scott Bicheno

Phone number: +44 1908 423 634

Email: Contact me

	Strategy Analytics is pleased that you have used our new Online Databases which are designed to provide quick access to the latest forecasts and quarterly data. We would be grateful if you could spend a few minutes answering 5 questions related to our Online Databases.

NEWS | EVENTS