Strategy Analytics Index of Developing Country Investment Potential: Mongolia Edges Out China
High Rates of Literacy, Urbanization and Technology Adoption Push Mongolia to #13 on the Digital Investment Attractiveness Index
Boston, MA - May 3, 2012 – Surprises are coming out of the 2012 Digital Investment Attractiveness Index (DIAI), a Strategy Analytics ranking of 87 lower and middle income countries by their potential markets for digital products and services.
According to Tom Elliott, Director of the Emerging Markets Communications Strategies service (EMCS) and principal analyst of the DIAI, “Some countries that have been receiving a lot of international investment, like Pakistan and Nigeria, look less attractive when factors like GDP growth, education, quality of government and access to grid power are considered,” says Tom Elliott, director of the Emerging Markets Communications Strategies (EMCS) service at Strategy Analytics. In contrast, sometimes overlooked countries, like Mongolia and Jordan, have very positive fundamental qualities.
The Digital Investment Attractiveness Index (DIAI) was created by Strategy Analytics to provide a single quantitative measure of the relative attractiveness of developing countries as markets for digital products and services. This tool aggregates 22 country-level measures of demographics, economics, business climate, and information and communications technology drawn from public sources and proprietary Strategy Analytics databases.
“With international companies like Telenor and Etisalat writing off billions of dollars of investments because of an Indian court decision, it is clear that closer attention must be paid to the actual risks and opportunities in developing countries,” says David Kerr, Senior Vice President of the Strategy Analytics Global Wireless Practice.
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