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Interactive Security: Identifying Early Adopters in a Competitive Market

Date: 22 Aug 2013
Start Time: 14:00 EST (11:00 PST / 19:00 GMT)
Duration: 60 minutes

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Please join me on August 22, 2013 for a Webinar presenting recent research and segmentation analysis from Strategy Analytics’ survey of 2,300 US consumers designed to identify those willing to pay for Interactive Security services. I will also provide an update on key players in this increasingly competitive market including ADT, AT&T, Comcast, Cox, Time Warner and Vivint along with platform providers Alarm.com, AlertMe, Honeywell, iControl, Linear, MiOS and Napco. In addition, I plan to review a list of new and possible entrants, e.g. DIRECTV, DISH, Ingersoll Rand, Lowe’s, Sprint and Verizon.

The dynamics of the Interactive Security market are becoming increasingly complex as technology firms arm all competitors with new capabilities making differentiation a challenge. I will present my perspective on these developments and tackle the following questions:
  • Who are the best prospects for Interactive Security? What are the behaviors and attitudes that separate them from the crowd? How many are there and how much are they willing to pay?
  • How Big, How Fast? Will Interactive Security expand the market or just cannibalize existing subscribers?
  • Which firms will capture subscribers? Incumbents, MSOs, Telcos, others …a look at 2013 vs. 2018.
  • Beyond security service providers, what is the opportunity for firms supplying them? A snapshot of SA’s “Follow-the-Money” model for Interactive Security.





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