Director of Primary Research | Mylinda Willsey|
Mylinda Willsey is Director of Primary Research for Strategy Analytics focused on research activities for internal and client projects.
Prior to joining Strategy Analytics Mylinda was a quantitative methodologist at The Mattson Jack Group/Kantar Health where she led teams and provided research design, analysis, and business and product development services for both large and small pharmaceutical companies. Among her accomplishments are the development of advanced analytics with broad applications in the marketing research and corporate development fields. Her experience includes biotech, consumer health and consumer products. Mylinda was a director at Observant LLC a Boston based marketing Research firm.
Mylinda is a Ph. D. in Sociology from Columbia University and she has a B.A. from Yale University.
Tablet usage behavior and WiFi / 3G connectivity expectations
Consumer perception of Apple's brand strength highlights scale of the task for its challengers
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