Mark Levitt advises business cloud service providers and vendors on the most effective offerings and strategies for addressing the needs of small, medium and large customers and their ecosystem partners.

Prior to joining Strategy Analytics, Mark led IDC’s messaging, collaboration, unified communications, and related enterprise software and services research. Mark also served as Director of Market Analysis and Analyst Relations at PTC, a product design and development software and services company.

With over 15 years of ICT industry experience, Mark is a highly respected analyst and advisor to enterprise software and service providers. Mark has shared his insights and analysis at many industry and vendor conferences and online webinars, as well as in blogs and Twitter. He has helped hundreds of companies to make informed decisions and develop effective product and go-to-market strategies through bulletproofing sessions, focus groups, IT and line-of-business executive interviews and surveys, business opportunity assessments, customer and market segmentations, and competitive analysis projects.