David Mercer is one of the industry’s most experienced analysts focusing on digital content and consumer devices, and heads Strategy Analytics’ global digital consumer research team. During more than 20 years of analysis and consulting within the consumer technology and media industries he has worked with many leading global players across the value chain. He is widely recognised as delivering thought leadership on emerging television, video and games businesses and the digital home. He speaks regularly at international conferences and panels, engages with C-level executives, and is frequently quoted by the specialist and general press and media.Mr Mercer joined Strategy Analytics in January 1997 after a period spent in freelance consulting and writing. He was previously engaged at the specialist research firm, Understanding and Solutions and prior to this spent eight years at BIS Strategic Decisions, where he managed the company’s industry-leading consumer electronics and media research and analysis programs.His research currently focuses on:The transition to digital content business modelsThe impact of the internet on the digital homeEmerging television and video opportunitiesHe graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.
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