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Senior Analyst   |     David Xu
Automotive Multimedia & Communications Service


With 12 years of extensive experiences in marketing, business development and project management, David set up and lead operations for three global companies in APAC region. David started his career with Cellutech, promoting Cellutech’s Internet Security solutions in both Europe and APAC regions.

In 2003, David joined Tele Atlas and responsible for its local expansion in APAC region. In the following year, David successfully set up the first joint venture in China, and had been in charge of its marketing, sales and business development. David created strong business channels in multiple industries including Telecommunication, Automotive, Internet, enterprise solutions, & personal electronic manufacturing, and facilitate the industry development especially in Location Based Services and Dynamic information standardization.

In 2009, David joined TrafficCast – a leading dynamic traffic information supplier in US and China telematics market, as Director of Business Development in China. Based on TrafficCast Cellular-probe based technology, David successfully launched business solutions and projects with China Mobile in Shanghai and local mobile operators in HK.

David has an MBA from the University of Southampton in the United Kingdom.


David拥有12年市场营销分析、商务拓展和项目管理的丰富行业经验,并成功建立及领导三家跨国公司在亚太区的运作。1999年获得英国南安普顿大学MBA学位之后,David在Cellutech开始了自己的职业生涯。在之后的四年中,他成功的提升了Cellutech网络安全产品在英国本土和亚太区的市场美誉度和占有率。

2003年,David加入了Tele Atlas(TA)公司,并负责该公司在亚太区的扩展工作。2004年即成功建立了TA在中国的第一家合资公司,并一直负责和领导其市场营销和商务拓展业务。David在同TA导航电子地图业务相关的众多行业中建立了广泛深入的业务网络,包括无线通讯、汽车电子、互联网和个人消费电子等。同时,David一直通过参与LBS和动态交通信息等标准化工作,致力于推动产业的整体提升。

之后,David于2009年加入了TrafficCast-一家在北美和中国Telematics市场的知名动态交通数据提供商,任职中国区商务总监。通过与中国移动和香港本地移动运营商合作,成功在上海和香港推出相关动态交通技术解决方案。


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