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Wireless Media Strategies
Topics
  • Mobile media usage and revenues: music, games, TV, social networking
  • Messaging usage and revenues
  • Value chain analysis
  • Mobile advertising and location services
  • Cloud-based Apps and business models
  • Media company, operator and OEM handset vendor strategic analysis


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Global Mobile Messaging Forecast (2001-2016)

Author: Nitesh Patel

Publication Date: Jul 29 2011

Pages: 238

Report Type: Data Table, Excel


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Summary

Global expenditure on consumer messaging services (SMS, MMS, mobile email and mobile instant messaging) is set to peak at $129.6 Billion in 2013, before declining 6% by 2016. Despite its commoditization SMS will continue to drive the dominant share of this expenditure, accounting for 84% of spend, with email, MMS and instant messaging accounting for 10%, 5% and 1% respectively. In developed markets like Western Europe and North America growth in SMS volumes is slowing rapidly as rising smartphone and data plan adoption has accelerated the use of mobile email and instant messaging alternatives such as RIM’s Blackberry Messenger (BBM) and WhatsApp.

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Table of Contents

    1. Global Contents
    2. Geographic Coverage
    3. Keypoint Conclusions
    4. Methodology
    5. Definitions
    6. Regional Summary
    7. Global
    8. Western Europe
    9. France
    10. Germany
    11. Spain
    12. Italy
    13. UK
    14. Denmark
    15. Finland
    16. Sweden
    17. Norway
    18. Other WE
    19. CEE
    20. Czech
    21. Poland
    22. Russia
    23. Other CEE
    24. North America
    25. Canada
    26. USA
    27. APAC
    28. Australia
    29. China
    30. India
    31. Japan
    32. South Korea
    33. Other APAC
    34. CALA
    35. Argentina
    36. Brazil
    37. Mexico
    38. Other CALA
    39. MEA
    40. South Africa
    41. Other MEA
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