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Wireless Media Strategies
Topics
  • Mobile media usage and revenues: music, games, TV, social networking
  • Messaging usage and revenues
  • Value chain analysis
  • Mobile advertising and location services
  • Cloud-based Apps and business models
  • Media company, operator and OEM handset vendor strategic analysis


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Central & Latin America Mobile Messaging Forecast (2001-2016)

Author: Nitesh Patel

Publication Date: Jul 29 2011

Pages: 38

Report Type: Regional Data Table, Excel


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Summary

Expenditure on consumer messaging services (SMS, MMS, mobile email and mobile instant messaging) is set to peak at just over $9 Billion in 2014, before declining 6% by 2016. SMS will continue to drive the dominant share of this expenditure, accounting for 86.6% of spend, with email, MMS and instant messaging accounting for 9.3%, 3.5% and 0.6% respectively. Central & Latin America will account for 7% of mobile messaging spend in 2016.

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Table of Contents

    1. CALA Contents
    2. CALA Coverage
    3. Keypoint Conclusions
    4. Methodology
    5. Definitions
    6. CALA
    7. Argentina
    8. Brazil
    9. Mexico
    10. Other CALA
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