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Wireless Device Lab
Topics
  • Mobile phones
  • Smartphones
  • Tablets
  • Multiscreen convergence
  • Bluetooth headsets


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Buyer Analysis
  • User Experience Benchmarks
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Smartphone Owners Want Thin Devices with Larger Displays

Author: Paul Brown

Publication Date: Mar 12 2012

Pages: 14

Report Type: Buyer Analysis

Navigation: Wireless Device Lab

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Summary

Strategy Analytics has identified that smartphone owners want devices that have larger displays. Almost 90% of existing smartphone owners chose a prototype smartphone with a display larger than their current device as their most preferred size. The sweet spot for these users is 4.0-inches to 4.5-inches, driven by increased web browsing and multimedia experiences. As manufacturers drive smartphones with larger displays onto the market, they need to ensure that these devices remain thin, ‘pocketable’ or ‘pursable’ and have a high-resolution display to ensure high adoption.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Overall Size Preference
    • 3.1 Size Purchase Intentions: Thin (9mm) Phones
    • 3.2 Size Purchase Intentions: Thick (13mm) Phones
  • 4 Size Preference by Gender
  • 5 Size Preference by Current Phone
    • 5.1 Size Preference Based on Current Phone's Display Size
    • 5.2 Size Preference Based on Current OS
  • 6 Conclusion
  • 7 Contacts
  • 8 Appendix: Respondent Profile
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