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Strategy Analytics

Global Digital Television Forecast: 1H'10

Author: John Lee

Publication Date: Apr 13 2010

Pages: 71

Report Type: Data Table, Excel


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Summary

Global Digital Television (DTV) subscriptions will grow from 484 million in 2010 to 887 million by 2014, implying a five-year Compound Annual Growth Rate (CAGR) of 16.34%. On a regional basis, Asia Pacific, Central and Latin America and Central/Eastern Europe are expected to grow fastest in the next five years.

Cable continues to be the dominant television viewing platform, however over two-thirds of subscriptions worldwide still use analog. This is expected to change rapidly, with digital cable households outnumbering analog starting in 2012. As countries roll out their respective Digital Switchover (DSO) programs, the relative importance of Digital Terrestrial Television (DTT) as a primary viewing platform will increase.

Although there has been much optimism about the future of IPTV, Strategy Analytics feels that the technology may have encountered a speedbump. As such, we have scaled back our estimate, and now estimate 68 million households worldwide to use IPTV as a primary platform by 2014.

Global Digital Pay TV revenues will grow from roughly $150 billion in 2010 to $215 billion by 2014. Pay per View (PPV) and Video on Demand (VOD) revenues are likewise forecast to see strong growth, reaching $21 billion in 2014.

This interactive database provides in-depth market coverage for over 50 countries in five discrete regions, and provides history and forecasts for key metrics including: Households, TV Households, Cable Subscriptions, Analog Cable Subscriptions, Digital TV Households, Analog TV Households, Household Digital TV Penetration, Analog vs Digital splits, Service Revenues, and Subscriptions by Service (Digital Satellite, Digital Cable, Digital Terrestrial, Telco IPTV).

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Related Reports

Data Table, Excel - North America Digital Television Forecast: 1H'12

Table of Contents

    Summary and Key Findings
    Methodology
    Definitions & Coverage
    Worldwide Subscriptions
    Revenues
    Worldwide Subs by Technology
    Global
    Europe
    W. Europe
    AUT
    BEL
    DNK
    FIN
    FRA
    DEU
    GRC
    IRL
    ITA
    NLD
    NOR
    PRT
    ESP
    SWE
    CHE
    GBR
    CE. Europe
    ALB
    BGR
    HRV
    CZE
    EST
    HUN
    LVA
    LTU
    POL
    ROU
    RUS
    SVK
    SVN
    UKR
    Rest of CEE
    N. America
    CAN
    USA
    CALA
    ARG
    BRA
    CHL
    MEX
    PER
    VEN
    Rest of CALA
    APAC
    AUS
    CHN
    HKG
    IND
    IDN
    JPN
    MYS
    NZL
    PHL
    SGP
    KOR
    TWN
    THA
    VNM
    Rest of APAC
    ROW
    FLAT FILE
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