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Strategy Analytics

Hybrid and Electric Vehicles: OEM Strategies Reviewed

Author: Kevin Mak

Publication Date: Mar 09 2010

Pages: 114

Report Type: Report, Word


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Summary

A number of market forces point towards the inevitable adoption of electric and hybrid-electric vehicles. Although vehicle OEM “green” activities are very much in the spotlight and recent growth in new models has been significant, considerable business and technical challenges remain. This Viewpoint provides Strategy Analytics global forecasts for realistic light vehicle adoption of these alternative powertrains, plus an assessment of the latest business and technical activity of the world’s leading volume car makers aiming to overcome the barriers to mass-market adoption.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Market Analysis
    • 3.1 Segmentation
    • 3.2 Regionalization
    • 3.3 Platform Development
    • 3.4 Collaboration
    • 3.5 Batteries
    • 3.6 Components
      • 3.6.1 Power Electronics
      • 3.6.2 Motor-Generators
      • 3.6.3 Other
  • 4 OEM Directory
    • 4.1 BMW
      • 4.1.1 Concepts, Recently-Launched and Future Models
      • 4.1.2 Research and Development Activity
      • 4.1.3 Partnerships, Mergers and Acquisitions
    • 4.2 BYD
      • 4.2.1 Concepts, Recently-Launched and Future Models
      • 4.2.2 Research and Development Activity
      • 4.2.3 Partnerships, Mergers and Acquisitions
    • 4.3 Chrysler
      • 4.3.1 Concepts, Recently-Launched and Future Models
      • 4.3.2 Research and Development Activity
      • 4.3.3 Partnerships, Mergers and Acquisitions
    • 4.4 Daimler
      • 4.4.1 Concepts, Recently-Launched and Future Models
      • 4.4.2 Research and Development Activity
      • 4.4.3 Partnerships, Mergers and Acquisitions
    • 4.5 FIAT
      • 4.5.1 Concepts, Recently-Launched and Future Models
      • 4.5.2 Research and Development Activity
      • 4.5.3 Partnerships, Mergers and Acquisitions
    • 4.6 Ford
      • 4.6.1 Concepts, Recently-Launched and Future Models
      • 4.6.2 Research and Development Activity
      • 4.6.3 Partnerships, Mergers and Acquisitions
    • 4.7 General Motors
      • 4.7.1 Concepts, Recently-Launched and Future Models
      • 4.7.2 Research and Development Activity
      • 4.7.3 Partnerships, Mergers and Acquisitions
    • 4.8 Honda
      • 4.8.1 Concepts, Recently-Launched and Future Models
      • 4.8.2 Research and Development Activity
      • 4.8.3 Partnerships, Mergers and Acquisitions
    • 4.9 Hyundai-Kia
      • 4.9.1 Concepts, Recently-Launched and Future Models
      • 4.9.2 Research and Development Activity
      • 4.9.3 Partnerships, Mergers and Acquisitions
    • 4.10 Mitsubishi
      • 4.10.1 Concepts, Recently-Launched and Future Models
      • 4.10.2 Research and Development Activity
      • 4.10.3 Partnerships, Mergers and Acquisitions
    • 4.11 PSA
      • 4.11.1 Concepts, Recently-Launched and Future Models
      • 4.11.2 Research and Development Activity
      • 4.11.3 Partnerships, Mergers and Acquisitions
    • 4.12 Renault-Nissan
      • 4.12.1 Concepts, Recently-Launched and Future Models
      • 4.12.2 Research and Development Activity
      • 4.12.3 Partnerships, Mergers and Acquisitions
    • 4.13 Toyota
      • 4.13.1 Concepts, Recently-Launched and Future Models
      • 4.13.2 Research and Development Activity
      • 4.13.3 Partnerships, Mergers and Acquisitions
    • 4.14 Volkswagen
      • 4.14.1 Concepts, Recently-Launched and Future Models
      • 4.14.2 Research and Development Activity
      • 4.14.3 Partnerships, Mergers and Acquisitions
  • 5 Market Demand Forecast
    • 5.1 Full, Mild & Plug-in Hybrid Market Demand
      • 5.1.1 Moderate HEV Scenario
      • 5.1.2 Pessimistic HEV Scenario
      • 5.1.3 Optimistic HEV Scenario
    • 5.2 Full, Mild & Plug-in Hybrid OEM Shares
    • 5.3 Electric Vehicle Market Demand
      • 5.3.1 Moderate EV Scenario
      • 5.3.2 Pessimistic EV Scenario
      • 5.3.3 Optimistic EV Scenario
    • 5.4 Electric Vehicle OEM Shares
  • 6 Contact the author of this report:
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