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Wireless Device Lab
Topics
  • Mobile phones
  • Smartphones
  • Tablets
  • Multiscreen convergence
  • Bluetooth headsets


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Buyer Analysis
  • User Experience Benchmarks
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Retaining and Attracting New Customers: Profiling the Apple iPhone User

Author: Paul Brown

Publication Date: Aug 28 2009

Pages: 31

Report Type: Buyer Analysis

Navigation: Wireless Device Lab

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Summary

Strategy Analytics end user survey found that the typical iPhone owner is aged 25-44, has a household income of over $50,000 and is employed full time. iPhone owners exhibit high brand loyalty - over 80% of iPhone owners also own an iPod. iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails on a daily basis. When it comes to purchasing criteria for their next device, iPhone users demand new features from a trusted manufacturer – as well as improved battery life, the current source of greatest dissatisfaction.

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Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 Who Owns an iPhone?
    • 3.1 iPhone Owners Own More Products
  • 4 Purchase Cost and Monthly Spend
  • 5 Service Interest
  • 6 iPhone Owners Use Most Features
  • 7 Mobile Web Browsing
  • 8 Satisfaction
    • 8.1 iPhone Owners Do Not Want a Keyboard
  • 9 Brand Loyalty
    • 9.1 Next Phone Purchase Priorities
  • 10 Conclusions
    • 10.1 Implications for OEM's
    • 10.2 Implications for Operators
  • 11 Analyst Contacts
  • 12 Respondent Profile

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