Bluetooth Headsets Still Reign, but Daily Usage in US Declines - WDL

Author: Chris Schreiner

Publication Date: 28 Aug 2009

Pages: 24

Service Navigation: User Experience > Wireless Device Lab > Consumer Behaviour

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Summary

Strategy Analytics surveyed 625 automobile owners to examine feature usage and priorities with in-car communication. Among the choices in in-vehicle communications, Bluetooth headsets remain by far the most popular. However, owners of professionally installed car kits use their systems more often than owners of headsets or removable speakerphones. In the US, regular usage of Bluetooth headsets has dropped markedly since 2008, while usage in Western Europe has remained fairly steady. Bluetooth headset owners were most satisfied with the ease of use of their device, and least satisfied with style, while owners of professionally installed car kits were the most satisfied with their devices.

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1 Executive Summary
2 Introduction
3 Methodology
4 Bluetooth Headsets Still Rule the Landscape

4.1 But Owners of Car Kits Use Their Systems Most

5 Headset Daily Usage Plummets in US

5.1 Usage in Europe Remains Steady

6 Nokia Leads Western Europe in Headset Ownership

6.1 Motorola Dominates in US
6.2 Sony Ericsson Falling Behind

7 Motorola Leads Nokia in Satisfaction with Bluetooth Headsets

7.1 Style Remains Challenge for all Headset Manufacturers
7.2 Professionally-Installed Car Kit Owners Most Satisfied Users

8 Conclusions
9 Analyst Contacts
10 Participant Profile