21st Century Consumers & the Future of Digital Media - Webinar Author: Martin Olausson Publication Date: 9 Jul 2009

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This presentation, delivered as a webinar on 8th July, 2009 by Martin Olausson, Director, Digital Media Strategies service, explores recent research and data on consumer take-up of digital media services and provide our forecasts and projections for digital media and entertainment services.

The presentation covers 5 key areas

1.  Digital media industry health check - where are we and where do we go from here?
2.  How is the economic downturn impacting the digital media market?
3.  Why is the Internet and online advertising structurally changing the entire media industry?
4.  Is the web all about advertising and piracy or can pay models succeed?
5.  What is the role of multi-play operators in an on-demand media world?