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Strategy Analytics

North American and European Automotive Digital Radio Market 2006-2015

Author: Joanne Blight

Publication Date: Apr 27 2009

Pages: 6

Report Type: Data Table, Excel


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Summary

This forecast has been updated. Please click here for the latest version

During Mar-09 digital radio announcements and activity updates in France, Germany and the UK signalled that there will now be semi-consistent digital radio standards across 3 of the major European markets. Although the opportunity for automotive digital radio is now certainly improved, significant challenges remain for automotive planners in terms of: cost and technical challenges; broadcaster and content issues; consumer demand and device preferences; and competition from existing AM/FM, Internet radio and cellular handset broadcast solutions. The European OE demand for digital radio systems will reach 5.8M units in 2015. In comparison, by 2015, the North American OE demand for Sirius XM based audio systems in the vehicle will reach 5.6M units, and HD Radio 3.1M units.

These forecast tables cover automotive digital radio shipments and installed base in Europe split by DMB/DAB and other technologies, OE and aftermarket, and by UK, Germany, France and other Europe. The forecast tables also preset the North American OE and aftermarket shipments of automotive digital radio for Sirius XM and HD Radio, and an installed base forecast for Sirius XM.

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