Cisco's Consumer Strategy: Will the Network Transform the Digital Home? Author: David Mercer Publication Date: 8 Apr 2009 Pages: 45 Service Navigation: Digital Consumer > Connected Home Devices

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Ten years since it first identified the importance of consumer markets, Cisco is putting in place plans that could, if executed successfully, transform the business models, competitive environment and technology frameworks of the traditional consumer electronics and media industries. While the Cisco name today has minimal presence as a consumer brand, the company behind it has significant resources ready and waiting to support its “the network is the platform” vision. In the midst of a severe consumer recession, how concerned should today’s leaders such as Sony, Panasonic, Samsung and Apple be by the arrival of this deep-pocketed new entrant? This report assesses the major elements of Cisco’s consumer strategy and considers the challenges the company faces in implementing its compelling, yet high risk, vision.