UNITED STATES       UNITED KINGDOM   FRANCE
Boston MA Ohio Milton Keynes  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Ltd. Strategy Analytics
199 Wells Avenue Suite 108   Bank House, 171 Midsummer Boulevard 15, rue Reaumur
Newton MA   Milton Keynes 75003 Paris
MA 02459   MK9 1EB France
USA USA United Kingdom  
Tel: +1 617 614 0700 Tel: +1 617 614 0716 Tel: +44 1908 423600 Tel: +33 1 53 40 99 50
Fax: +1 617 614 0799
  Map/Get Directions		 Fax: +1 614 431 2343 Fax: +44 1908 423650
  Map/Get Directions		 Fax: +33 1 53 40 99 59
  Map/Get Directions
       
      GERMANY
Los Angeles San Francisco Bay Area London  
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics : Teligen Strategy Analytics GmbH
3282 Cortese Drive 2610 Presidio Dr. Great West House, Great West Road Sebastiansplatz 5
Los Alamitos Brentwood Brentford D-80331 Muenchen
CA 90720 CA 94513 Middlesex, TW8 9DF Germany
USA USA United Kingdom  
Tel: +1 617 614 0719 Tel: +1 617 614 0732 Tel: +44 2081 850402 Tel: +49 89 51 51 35 0
Fax: +1 562 493 0280 Fax: +1 925 308 7727 Fax: +44 2081 850419
  Map/Get Directions		 Fax: +49 89 51 51 35 55
  Map/Get Directions
       
JAPAN   KOREA CHINA  
       
Strategy Analytics Inc Strategy Analytics Inc Strategy Analytics Inc  
Level 18 Yebisu Garden Place Tower 16F, Gangnam Bldg., 1321-1 59-2-102 Beijing Suncity  
4-20-3 Ebisu Shibuya-ku Seocho-dong, Seocho-gu No. 30 Litang Road, Xiaotangshan  
Tokyo 150-6018 Seoul, 137-070 Changping District, Beijing  
Japan Korea P. R. China 102209  
Tel: +81-3-5789-5935 Tel: +82 2 310 9122 Tel: +86 10 8975 5246  
  Fax: +82 2 757 7100 Fax: +86 10 8975 5246  
       
       
Informatek PK & Wise    
Grande Maison Akasaka 601 6F J's Building    
2-7-52 Akasaka Minato-ku 1487-4 Seeocho-dong Seocho-gu    
Tokyo 107-0052 Seoul 137869    
Japan Korea    
Tel: +81 3 3582 0014 Tel: +82 2 597 8756    
Fax +81 3 3582 0040 Fax: +82 2 598 9444  
close

close
 

 

 
Search the Strategy Analytics Website
 
My Strategy Analytics Register with Strategy Analytics Login to Strategy Analytics

Digital Home Observatory
Topics
  • Digital media devices
  • Digital media content and services
  • Connected TV, 3DTV
  • Games
  • Social media
  • Controllers and interfaces
  • EPGs, GUIs


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Market Demand Analysis
  • Segmentation
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Buyer Analysis
  • User Experience Benchmarks
  • Viewpoints
  • Insights
  • Presentations


Strategy Analytics

Consumer Imperatives for Digital TV Media Browsers

Author: Kevin Nolan

Publication Date: Feb 12 2009

Pages: 17

Report Type: Report, Word


Ask the author

Summary

Strategy Analytics believes that the TV market will move increasingly towards internet capability over the medium term, driven both by industry push and consumer pull factors. Once broadband speed and industry standards issues are resolved, the penetration of broadband media access and in-home networking solutions and the growing popularity of video downloading services and video-centric UGC sites will fuel the potential for a market inflection point, increasing the numbers of TV viewers accessing internet-based services and applications on the TV set. Affluent, tech-savvy young adults will be first to adopt. Meeting the expectations of this segment will be crucial to success. Prioritizing bundled premium services and offering enhanced interface options (such as a point-and-click gyration device) will stimulate most interest.

Already a Strategy Analytics Client? Log in to access this content.

Buy this report for $1,999

This report is available for individual purchase.

Table of Contents

  • 1 Executive Summary
  • 2 Introduction and Methodology
    • 2.1 Respondent Profile
    • 2.2 Methodology
  • 3 Consumer Interest in Digital TV Browsers
  • 4 Consumer Expectations and Implementation Preferences
    • 4.1 Direct Access to VoD Services Most Valuable Feature
    • 4.2 Media Sites Most Appropriate, But Ability to Access Any Site Important
  • 5 Meeting Divergent Segment Priorities will be Critical to Success
  • 6 Conclusions
    • 6.1 Technology and Industry Barriers will be Resolved over Medium Term
    • 6.2 Conditions for Market Inflection Point will Materialize
    • 6.3 Affluent, Tech-Savvy Young Adults will be First to Adopt
  • 7 Analyst Contacts
Live Dashboards Strategy Analytics is pleased that you have used our new Online Databases which are designed to provide quick access to the latest forecasts and quarterly data.

We would be grateful if you could spend a few minutes answering 5 questions related to our Online Databases.
 

Privacy Policy Site Map Terms & Conditions of Use

© 2013 Strategy Analytics