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Strategy Analytics

Automotive Digital Radio Market Forecast 2007-2015

Author: Joanne Blight

Publication Date: Nov 18 2008

Pages: 13

Report Type: Data Table, Excel


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Summary

This forecast has been updated. Please click here for the latest version

By 2015, the North American OE and aftermarket for Sirius XM based audio systems in the vehicle will reach 9.5M units and the in-dash inclusion of HD Radio in vehicles will reach 5.3M shipped units. Despite ongoing industry speculation, due to major cost and consumer demand issues, AM/FM will not be replaced by wireless technology solutions before 2012 at least. There are significant opportunities for the enhancement of broadcast radio in the vehicle and also major changes in traditional AM/FM based audio head unit products can be expected. While satellite radio and HD Radio will become strong US automotive competitors, they will coexist with podcasting in the vehicle, and there is a window of opportunity for HD radio to establish itself before wireless internet accessed radio becomes a viable product threat. These forecast tables present the North American OE and aftermarket shipments of automotive digital radio for Sirius XM and HD Radio, and an installed base forecast for Sirius XM. The tables also cover automotive digital radio shipments and installed base in Europe split by DAB and other technologies, OE and aftermarket, and by UK, Germany and France.

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