The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device

Author: Chris Schreiner

Publication Date: 29 Oct 2008

Pages: 54

Service Navigation: User Experience > Wireless Device Lab > Consumer Behaviour

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Summary

The latest Wireless Media Lab survey shows that the camera is far and away the primary feature for which consumers in the U.S. and W. Europe would be willing to pay, and the one for which they would be willing to pay the most compared to other mobile device features. Video camera, music player, and removable memory cards were other features for which consumers would be willing to pay in both regions. In both regions, consumers 35 and older are less likely to be willing to pay for features.

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1 Executive Summary
2 Introduction
3 Methodology
4 Willingness to Pay for Device Features by Region

4.1 Willingness to Pay: U.S. and W. Europe

4.1.1 Percentage that are Willing to Pay
4.1.2 Average Willingness to Pay per Feature

4.2 Willingness to Pay: W. Europe by Country

4.2.1 France
4.2.2 Germany
4.2.3 Italy
4.2.4 Spain
4.2.5 Sweden
4.2.6 United Kingdom

5 Willingness to Pay by Age

5.1 United States

5.1.1 16-24 year olds
5.1.2 25-34 Year Olds
5.1.3 35-44 Year Olds
5.1.4 45-54 Year Olds
5.1.5 55 and older

5.2 Western Europe

5.2.1 16-24 Year Olds
5.2.2 25-34 Year Olds
5.2.3 35-44 Year Olds
5.2.4 45-54 Year Olds
5.2.5 55 and Older

6 Analyst Contacts
7 Participant Profile