Strategy Analytics User Experience Practice provides insights and analysis to help you identify new customers, understand their needs, attitudes, behaviors and choices, and deliver in a manner that will maximize sales potential and raise customer satisfaction and loyalty.

Our User Experience Research team possesses over 25 years of experience in consumer research and human factors consulting and have expertise across multiple industries, methodologies, consumer segments and markets.

Answers Key Questions

Our User Experience Practice helps you to answer critical questions such as:

• Who is your customer?
  Which segments should you target? How can you identify, reach and influence them?
• What is the optimal configuration for your product or service that will maximize revenues?
  Which features does your target segment expect, use and pay for? What design approach is preferred?
• How can you provide a superior user experience?
  What are the usability barriers to discovery, experimentation, search, acquisition…? How do your offerings compare to your competitors’ offerings and to the best in class offerings? What key implementation guidelines should you follow to maximize customer satisfaction and loyalty?

How we deliver

Our User Experience team delivers value to clients via annual subscriptions to Syndicated Research Services and via Proprietary Research Projects.

Syndicated Research Subscriptions offer the following benefits:

• 24+ published reports per year (Opportunity to influence research agenda)
• Access to Benchmark Databases and Previously Published Research
• Analyst Hotline for Questions
• Opportunity to Request Proprietary Primary Research

For more information on our User Experience Syndicated Research Services, please see:




Proprietary Projects provide:

• Confidential Answers to Specific Questions
• Leveraging SA Expert Team Knowledge Base
• Professional and Flexible Execution (High Definition Portable Research Equipment)
• Fast Project Turnaround and Results Delivery
• Preferential Client Rates for Syndicated Clients

Why Strategy Analytics User Experience Team?

• Appropriate Research Approach
  We possess extensive experience in applying multiple consumer research techniques, including survey analysis, heuristic evaluation, out of the box usability testing, applied ethnographic research and others.
• Advanced Analytical Toolkits
  We apply multiple analytical models (both Common Industry Format and SA proprietary toolkits) to deliver robust insights, defensible analysis and actionable results
• Global Research Capability
  We have established UE teams providing in mature and emerging markets to provide global scale
• 35 year Pedigree in Technology Consulting
  Our User Experience expertise builds on Strategy Analytics’ 35 year track record as a global leader in wireless, broadband, automotive electronics, and emerging technologies.

For more information

For more information, please contact Kevin Nolan, Vice President UEP, or your nearest Strategy Analytics office

Mobile Device User Evaluation: BlackBerry Torch

Benchmark - 2 Sep 2010

This report presents the findings of Strategy Analytics' User Evaluation of the BlackBerry Torch wireless handset, conducted in August 2010 in San Diego, USA. Participants felt the BlackBerry Torch and new BlackBerry 6 OS provided them with...