Strategy Analytics Wireless Network Strategies (WNS) service research focuses on the global wireless network operator market dynamics.

WNS tracks how end-user behavior is being influenced by new technologies choices, pricing paradigms and operator strategies and identifies where service providers should position themselves for success. WNS delivers its research through a mix of end-user surveys, industry research and analysis, regional and country level forecasts and a quarterly wireless operator performance benchmarking program.

Key themes include:

• Network evolution - tracking the evolution from 2G to 3G services and assessing opportunities for non-cellular solutions such as WiFi, WiMAX and emerging mobile broadband technologies;
• Traffic evolution - tracking trends in fixed-mobile substitution and convergence and assessing the direction voice traffic and revenues will take as the telecoms service provider landscape continues to evolve;
• Value creation - tracking service provider efforts to increase end-user expenditure and reduce support costs and identifying which end-user segments need to be targeted with which type of solution;
• Customer loyalty - tracking end-user attitudes towards service providers and triggers for subscriber churn and evaluating what customer retention and acquisition initiatives will produce the best results in which segments.

Operator Financials Hold Firm in Q2 as Subscriber Volatility Increases

Insight, Word - 11 Sep 2009