Media and Applications Knowledge Center
Disruptive technology advances, new distribution platforms, cloud media services and the social media phenomenon are all influencing how consumers consume and interact with content. As a result, the business models for advertising, music, video, film, television and games will change beyond all recognition in the coming years leaving current participants scrambling to identify successful business strategies in a rapidly shifting environment. All companies participating in this complex market want an accurate forecast of how each industry sector will evolve, as well as the overall performance of the media and applications ecosystem.
Strategy Analytics’ comprehensive research data breaks down the total media market into multiple categories (including advertising, audiovisual, apps, games, music and social media), and multiple revenue streams (including transactions, subscriptions and advertising). We provide global coverage and granular regional research in almost 30 key media markets. Our customer base includes many of the world’s top media companies, operators, telecommunications vendors, consumer electronics firms, software providers, management consulting firms and investment banks.
Strategy Analytics is the only research and analyst firm that conducts in-depth supply side industry research as well as primary user experience demand side research. This balanced perspective is the basis of our in-demand insights into consumer preferences and the impact of technology innovation.
- How are consumer media consumption patterns changing and how will it affect money spent on traditional media?
- Which digital services and business models will achieve success and which companies will capture the value?
- How can media value chain participants keep from being disenfranchised from the digital media model?
- How will cloud media services and app stores evolve over time? How will these services and stores affect each part of the media value chain?
- What are the critical success factors in a multi-screen media strategy and what role should mobile play?
If your interest is primarily in:
Consumer user experience within home entertainment services, we recommend that you start with Digital Home Observatory.
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Online and offline media trends, we recommend that you start with Digital Media Strategies.
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Consumer survey data we suggest you start with ConsumerMetrix.
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Mobile media ecosystem, we recommend that you start with Wireless Media Strategies.
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Service provider multiplay strategies (residential broadband, digital television and fixed voice), we recommend that you start with Service Provider Strategies.
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Smartphones, 3G/4G networks, and content being brought into the car, we recommend that you start with Mobile for Automotive.
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The mobile applications and services experience, we recommend that you start with our Wireless Media Lab.
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How to succeed in the fast growing, highly competitive app economy, we recommend App Ecosystem Opportunities
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Connected home device trends, we recommend that you start with Connected Home Devices.
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Subscription Services
Direct observation of lead adopters in their home environment over time to investigate usage scenarios of digital media devices and services. Identifies unmet needs and barriers to adoption, and defines best practices for delivering a useful, usable and compelling user experience.
Research and analysis on consumer mobile media usage and trends, as well as the strategies and performance of media companies, handset manufacturers and operators. Our research is distinguished by its granularity, forecast accuracy and spectrum of coverage, including: consumer and advertiser spending on all mobile media, from SMS and browsing to advanced applications and social networking.
We cover all of the major media sectors, including advertising, TV and video, music, games and social media. Our research cuts across consumer electronics, telecommunications and media, for an invaluable perspective on the impact of convergence. Provides a comprehensive and granular view of both consumer preferences and vendor performance.
Conducts some of the industry’s most extensive testing of how consumers use mobile services and applications, including browsing, media and messaging, context awareness and convergence. Provides invaluable data and insights into consumer behaviors, usage scenarios and implementation preferences for mobile media and services.
The industry’s first service providing automotive firms with timely insights on mobile D.N.A. – devices, networks, and applications – that consumers are bringing into the car. The service draws automotive-relevant research from across our world-renown knowledge centers.
Offers deep dive primary consumer research combined with performance measurements of service providers in over 60 countries. Our Broadband Composite Index has redefined country-level broadband measurement, and become a tool that service providers depend upon tracking both opportunities and competitive threats in the complex broadband and digital TV markets.
Unique service offering online database access to quantitative consumer survey data covering consumer technologies, advanced services and digital media. ConsumerMetrix offers 1,000,000+ unique survey datapoints, 10,000+ annual respondents, 30+ consumer electronics device segments and profiling of ~60 major consumer technology and service brands.
No other vendor offers the combination of timely, consistent and accurate tracking of 22 different product categories spanning audio, video and computing,
Research and analysis on the app ecosystem providing real time insight into consumer trends, a deep understanding of developer’s ever shifting expectations, and granular platform-level forecast data. Leveraging data from Strategy Analytics’ AppTrax database, developer relationships, and quantitative data to provide a comprehensive view of the app economy from development to disintermediation.