Vice President

David Mercer, Vice President and Principal Analyst, has 17 years' experience in analysis and consulting in the digital consumer, broadband and media industries. During that time he has worked with major global players across the value chain, including Sony, Microsoft, Motorola, Philips, Samsung, Thomson Multimedia, Matsushita, BT, France Telecom, the BBC and OpenTV. He is widely recognized as an authority on advanced television, emerging consumer technologies and the broadband home, and speaks regularly at international conferences. Mr. Mercer is frequently quoted by the specialist and general press and media.

Mr. Mercer currently focuses on strategic issues relating to the impact of digital convergence on consumer markets, emerging entertainment services and applications in Interactive Digital Television and broadband Internet, and next-generation home entertainment technologies including HDTV, flat panel TV and digital video recorders.

Mr. Mercer joined Strategy Analytics in January 1997, after a period of freelance consulting and writing. He previously spent a year at the specialist research firm, Understanding and Solutions. He also worked at the precursor to Strategy Analytics, BIS Strategic Decisions, where he managed the company's market-leading consumer electronics and media research and analysis programs.

David Mercer graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.

Analyst blog: David Mercer