Applied Analytics

Strategy Analytics uses advanced market research and analytic techniques, coupled with the knowledge bases in its core practice areas, to provide its clients around the world with unique and proprietary solutions to key business and product development issues. Working closely with our clients, Strategy Analytics consultants...

• Develop business strategies

• Analyse new product potential

• Explore market requirements

• Create improved competitive positioning

...to meet our clients� objectives and exceed their expectations.

Examples of our capabilities include:
Prepare and Validate Business Cases

Build robust business cases for presentation to management, the Board or the investment community to support the launches of new products, services or entire lines of business.

Apply industry knowledge, market research, and financial analysis to project market size, attractiveness of product and likely penetration, competitive environment and profitability.

Use the same skills and knowledge to validate business cases that have already been prepared, providing a respected third party audit function.

Optimize Product Development

Determine the best mix of features, functions, pricing for a product or service.

Employ leading edge techniques such as discrete choice modeling and other quantitative and qualitative techniques to test the impact of different combinations of features, function, price, and brand on customer demand, willingness to pay, and profitability.

Assess the relative positioning of competing products and services, both current and potential.

Evaluate Market Opportunity

Industry knowledge from our Strategic Advisory Research teams, combined with primary and secondary research into demand, total available market, ability/willingness to pay, and competitive factors, allows us to model the opportunity in a particular market. We have done this globally, as well as for specific geographic regions.

Segment Markets

Strategy Analytics uses latent class analysis and other advanced research techniques, combined with expertise in the technology business, to develop accurate and actionable views of segmentation, in both consumer and industrial markets. This allows our clients to improve customer acquisition and retention by targeting more specifically the needs and wants of different customer segments.