Strategy Analytics David Kerr

AT&T Smartphone Portfolio & Pricing By Model

David Kerr — Tue, 19 Mar 2013 00:00:00 GMT

The US market remains one of the most important smartphone demand centers worldwide. While China has overtaken the US as a leader in volume, the US remains the top value market and the most lucrative market for vendors given the significant impact of operator discounts on the devices. Ranging decisions and the subsequent boost to volumes of discounted devices on multi-year plans are critical in the US market.

Keywords: Smartphone Marketshare (Metrics), Smartphone Sales

This report is available to purchase with a credit card for $1999

MWC 2013 - Day 1: Smart Device and Smart Experiences in a Multiscreen World

David Kerr — Wed, 13 Mar 2013 00:00:00 GMT

View the presentation slides from Strategy Analytics's Breakfast Presentations at MWC 2013

How will the Mobile Ecosystem evolve over the next few years? Devices Market Disruptions: LTE, Feature Phone migration, Smartphone OS and Business BYOD volumes. Defining next generation Smart Experiences across connected mobile devices in the home, on mobile networks and in the car? Which components and vendors will enable the next generation experiences?

Keywords: enabling technologies, handset sales, mwc 2013

This report is available to purchase with a credit card for $1999

The State of Enterprise Mobility in Vertical Industries: Manufacturing

David Kerr — Fri, 07 Dec 2012 00:00:00 GMT

Strategy Analytics' 2012 Enterprise Survey examined more than 1,750 business respondents. This document outlines the third in a series of reports on the state of enterprise mobility in vertical markets, covering Manufacturing. The key findings related to mobile IT spending, mobile device management (MDM), enterprise channels, mobile business app development and distribution & Unified Communications.

Keywords: Collaboration, Communications, Enterprise App Store, Enterprise Application Distribution, Enterprise Applications, Enterprise Mobility Management, Fixed Mobile Convergence, Mobile Application Management, Mobile Business Applications, Mobile Data, Mobile Device Management, Mobile Device Management (MDM), Mobile Managed Services, Mobile PBX, Mobile Phone, Mobile Security, Mobile Service Management, Mobile Unified Communications, Mobile Video conferencing, Mobile Virtualization, Mobile Voice, Mobile Workforce, Operating Systems, Remote Wipe/Kill Pills, Security, smartphone, Software & OS, superphone, Telecommunications, Two-Factor Authentication, Unified Communications, VPN, Wireless, Wireless Expense Management, Vendors

This report is available to purchase with a credit card for $1999

US Smartphone Survey: Smart Phone Selection Criteria

David Kerr — Tue, 12 Apr 2011 23:00:00 GMT

US Smartphone buyers consider a wide range of factors in their device selection. While price remains the top criteria there are strong requirements for a qwerty device in some segments while others are ambivalent. Likewise there are a range of preferences across platforms in terms of brand, optimization for gaming, music, corporate email sync and camera/video. This presentation examines these key buying criteria for smartphones across Apple iOS, Android, BlackBerry, Palm OS and Windows Mobile devices.

Keywords: 3G, Mobile Gaming, Mobile Internet, smartphone, Software & OS, touchscreen, Consumer, Handsets, Media, Music, Wireless, Android, Apple, BlackBerry, Google, Microsoft, Palm, Research in Motion, Android 3.0, iOS, iPhone, Survey, Symbian, touchscreen, Windows Phone, User Surveys

This report is available to purchase with a credit card for $1399

US Smartphone User Survey: Churn Factors & Intention

David Kerr — Mon, 11 Apr 2011 23:00:00 GMT

The US market continues to have strong operator loyalty overall but one quarter of customers are likely or very likely to churn in the next 12 months. This PowerPoint examines churn intentions by operator and explores the major motivators for churn including device portfolio, customer service, network quality, price for those most likely to switch operator in the next 12 months.

Keywords: Wireless, Service Providers, Services, AT&T, Sprint, T-Mobile, Verizon Wireless, Churn, Surve

This report is available to purchase with a credit card for $1399

Smartphone Operating Systems Part 2: Platform dynamics and vendor strategies

David Kerr — Sun, 13 Jun 2010 23:00:00 GMT

In this second report of our two part series, we carry forward our smartphone OS platform assessments from Part 1 to examine the impact on the competitive landscape for vendors. We developed an analytical framework to allow us to simulate changes to vendor platform strategies and examine the impact on their smartphone volume, revenue, and operating profits from different scenarios. From this, we make suggestions for 6 key players to safeguard or improve their market share and profitability. The vendors examined in this report are Motorola, Nokia, HTC, RIM, Sony Ericsson and HP.

Keywords: Smartphone, Operating System, OS, Case Studies, Smartphone Marketshare, Smartphone Marketshare (Metrics)

This report is available to purchase with a credit card for $1399

Smartphone Operating Systems Part 1: Addressing the future market's success criteria

David Kerr — Mon, 07 Jun 2010 23:00:00 GMT

In this first report of our two-part series, we discuss the smartphone-related market opportunity in the context of a connected internet device landscape and the significance that OS platform consistency across device types can have for future smartphone sales. We describe our view of smartphone market success criteria and assess the current range of operating systems against these factors. In our second report, we look at the implications of these performance measures for selected vendors and estimate the impact platform strategy changes can have on business performance.

Related Blog Post: Lower Smartphone Data Plans Smart Business for AT&T

Keywords: Smartphone, Operating System, OS, Case Studies

This report is available to purchase with a credit card for $1399

Mobile Broadband Tariff Database: Italy and USA at opposite extremes

David Kerr — Mon, 18 Jan 2010 00:00:00 GMT

Strategy Analytics T-Wireless database of mobile broadband tariffs reveals dramatic variances in prices across the 22 countries covered. At low usage levels (e.g. 1GB / 5 hours per month) consumers in the USA currently pay 4 5 times what their counterparts in Italy and Germany do. Heavy users in our type seven basket profile (10GB / 50 hours) receive the best deal in Italy, Ireland and the UK. With high usage the prices in Spain and USA are also at the lower end of the scale. The mobile broadband market is nascent and experimentation on approaches, tariff components and absolute price levels will likely grow dramatically in 2010 as operators seek to address the dominant prepaid user base as well as the low hanging fruit of post paid contract customers. The latest version of T-Wireless details over 600 mobile broadband tariffs in 22 countries from 74 service providers. This insight summarizes key rankings for mobile broadband tariffs by country and by basket of usage. Clients can access the full database at the Strategy Analytics website.

Keywords: tariffs, broadband, usage, Gigabytes, allowances, countries, service providers, MBO, t-wireless, analysis, traffic, xMBO

Beyond the Recession: 2010 Mobile Ecosystem MegaTrends

David Kerr — Thu, 03 Dec 2009 00:00:00 GMT

As we rapidly close the cover on one of the toughest years the telecommunications, content and internet industries have ever seen, SA takes a look ahead beyond the recession to detail the key megatrends for the mobile industry in 2010. Our expert analysts across networks, operators, applications, devices, software and value chain, share their insights for key challenges & opportunities in 2010. We see a tough but positive mobile ecosystem outlook with devices recovering stronger than services. More consolidation is likely among network operators, while profits for device vendors will continue to flow away from handset only vendors in favor of device/services integration specialists. Emerging markets will continue to dominate volume with strong 3G rollout competition expected. The global market for services, applications, devices and infrastructure will post modest growth of approximately 3% in 2010.

Keywords: profits, revenues, consolidation, applications, apps stores, value chain, disintermediation, devics, services, emerging markets, enterprise, Broadband, revenue, infrastructure, 3G, xMBO

Collision Course: How will the Location Market Evolve in the next 3-5 years?

David Kerr — Tue, 29 Sep 2009 23:00:00 GMT

Prospects for the growth in location based services (LBS) will brighten over the next three years, enabled by the rising installed base of GPS handsets and increases to the availability of location based applications through smartphone vendor stores. Revenues from LBS will predominantly be driven by search and turn-by-turn navigation. Search dominated by established providers such as Google and Yahoo/ Microsoft, while operators are well positioned to leverage their distribution strengths to capture the turn-by-turn opportunity. This presentation was given by David Kerr at the inaugral metaplaces LBS conference, September 2009, in San Jose.

Keywords: Location

This report is available to purchase with a credit card for $1399

User Survey Smartphone Owners Feature Satisfaction

David Kerr — Mon, 13 Apr 2009 23:00:00 GMT

This report summarizes feature and form factor satisfaction rating by brand for smartphone users in the UK and US combined.
Satisfaction with size, weight, display size, camera, email, browser, text input, music, battery life, calendar and contact management are evaluated by brand.

Keywords: satisfaction, smartphone users in the UK and US, size, weight, display size, camera, email, browser, text input, music, battery life, calendar, contact management, User Surveys

This report is available to purchase with a credit card for $1399

Smart Phone Feature Satisfaction

David Kerr — Sun, 29 Mar 2009 23:00:00 GMT

How satisfied are current smartphone users? What features remain key pain points? This report provides a first sighting of responses to these key questions. Overall both US and UK Smartphone owners are satisfied with their devices. However, Camera and GPS features still have significant room for improvement in both countries. Battery Life remains a key concern while UK users who are also notably less satisfied with their email capabilities than their US counterparts.

Keywords: features, camera, GPS, Navigation, music, games, Uk, US, smartphone ownership, Buyer Behavior, Best Practice, Consumer Behaviour

User Survey: Smartphone Feature Satisfaction

David Kerr — Thu, 26 Mar 2009 00:00:00 GMT

How satisfied are current smartphone users? What features remain key pain-points? This report provides a first sighting of responses to these key questions. Overall, both US and UK smartphone owners are satisfied with their devices. However, camera and GPS features still have significant room for improvement in both countries. Battery life remains a major concern, while UK users who are also notably less satisfied with their email capabilities than their US counterparts.

Keywords: features, camera, GPS, Navigation, music, games, Uk, US, smartphone ownership, WSS, User Surveys

Operator and Enterprise Perspectives on Mobile Device Management

David Kerr — Thu, 26 Mar 2009 00:00:00 GMT

In association with the Open Mobile Alliance, Strategy Analytics recently conducted a survey of mobile operators in North America, Western Europe and APAC to get a better understanding of their interest in mobile device management. In conjunction with end-user research conducted in December 2008, this document provides an end-to-end perspective on the value both mobile operators and enterprises place on mobile device management, as well as providing insights into the DM over BCAST conundrum.

Keywords: Mobile Devices, Mobile Device Management, Oprerator Perspectives, Enterprise Perspectives, WES, IT Vendors,vendors

This report is available to purchase with a credit card for $1399

UK & US Smart Phone Applications Mostly Free?

David Kerr — Thu, 26 Mar 2009 00:00:00 GMT

US Smartphone owners have installed an average of 13 applications on their mobile device. While iPhone owners are leading the way in terms of installed applications, BlackBerry respondents have most paid-for applications on average. Over the air downloads are the most popular way for respondents to install applications to their Smartphone. The next wave of smartphone users though will require even easier, quicker and painless applications.

Keywords: Application Store, App store, games, Apple, iPhone, Blackberry, smartphone, Nokia, Ovi, User Surveys

Can Competitor Offer Analysis Reduce Retention Costs?

David Kerr — Fri, 20 Mar 2009 00:00:00 GMT

In these uncertain economic times, customers more than ever are looking for greater value, greater control over their usage and more trust that their mobile service providers are providing them with the best tariff or plan to match their needs. Retention is becoming the key battleground in mature W. European, American and Asian markets. Operators typically have invested heavily in decision support systems to, for example, determine how much CSRs can afford to offer to retain specific types of customers. But are operators leaving money on the table by using a shotgun approach absent of intelligence on the specifics of competitor offers? This insight evaluates the potential for enhanced competitor tariff & promotion intelligence to reduce customer retention costs. We case study an innovative solution in the UK from CInergy International which has seen impressive cost savings and retention results for operators using a Needs based paradigm.

Keywords: churn, retention, tariffs, Cinergy, Teligen, authorization, segments, post-paid, prepaid, trust, value, retention, Handset Sales, Enabiling Technologies, Handset Market Share

Webinar Replay: MWC 2009 presentation - Barcelona

David Kerr — Thu, 26 Feb 2009 00:00:00 GMT

Strategy Analytics hosted invitation only breakfast events at MWC in Barcelona where we shared our latest insight into the opportunities and challenges in the mobility market given the intensity of the current economic crisis. Our wireless and strategic technology teams outlined the impact to date of the global recession on both services and handsets and identified growth opportunities in emerging markets. Additionally, we indentified potential for Smartphones to provide an upward trajectory for ARPU as well as support churn as the mobile markets increasingly move to an open approach. The breakfast sessions evaluated the plethora of Application Stores and shared our latest views on the evolution of the mobile media value chain. On the device side, we shared data from our Wireless Smartphone service on smartphone volume, value, share, profits, OS wars and the impact of divergence and convergence on the market.

Keywords: Services,Consulting,User Experience,syndicated,projects,consulting,global,wireless,automotive,connected consumer,strategic technologies,Adjusting to an open world,recession,mature markets,voice,data,ARPUs,traffic,retention,costs,value,Financial Crisis impact,Emerging Markets, replacement cycles, operators,data,share,tariffs,ebitda,profit,asp,margins,fixed telephony,discretionary data,VAS, capex,mobile broadband,Purepplay handset,converged service providers,evolving value chain,app stores,changing mobile media market,walled gardens,publishers,content,off-portal,internet browsing,flat rate,unlimited data plans,OVI,portal evolution,Mosh,distribution,on-device,integration,Smartphone volume,value,profits,ASP trends,OS Wars,Divergence or Convergence,Linux,limo, windows mobile,Palm,Symbian.HTC,Rim,Nokia,Microsoft,Apple,iphone,Android,divergence,convergence,domain experts,PC Vendors,CE vendors,Acer,Lenovo,Huawei,Enabling Technologies,Handset Market Share,HandsetSales,PDAs,vendors

This report is available to purchase with a credit card for $1399

Enterprise Mobility Trends (SMEs) - Africa

David Kerr — Tue, 02 Sep 2008 23:00:00 GMT

This report provides a snapshot of micro, small and medium business usage, attitudes and expectations for mobility. SA undertook in-depth interviews with owner, telecom/IT decision makers with businesses in Egypt, Nigeria, Kenya and S. Africa to understand current use and probe interest in a basket of future services.

Keywords: EMCS, Emerging Markets Communications Strategies, Market Analysis, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $1399

Teligen in Strategy Analytics

David Kerr — Sun, 03 Aug 2008 23:00:00 GMT

Strategy Analytics has acquired Teligen, the leading global tariff and price benchmarking company. This presentation provides an overview of Teligen and details its core products and services.

Keywords: Teligen

This report is available to purchase with a credit card for $1399

Mobile Media Applications Market Outlook

David Kerr — Wed, 09 Apr 2008 23:00:00 GMT

Strategy Analytics global wireless team hosted a breakfast presentation at the CTIA tradeshow in Las Vegas last week. The invitation only event drew a packed house as our leading analysts presented their latest insights starting with a mobile data health check and flowing through a discussion of likely catalyst for change including Social Networking, Mobile Advertising, and improved user experience using a Yahoo 3.0 case study.

Keywords: mobile media, revenue, personalization, ringtones, wallpaper, ringback tones, video, telephony, email, messaging, tv, music, games, Strategic Advisory, Wireless Media Strategies, Entertainment

This report is available to purchase with a credit card for $1399

Business Mobility Outlook: Applications & Device Trends Beyond the Smartphone

David Kerr — Wed, 09 Apr 2008 23:00:00 GMT

Strategy Analytics global wireless team hosted a breakfast presentation at the CTIA tradeshow in Las Vegas last week. The invitation only event drew a packed house as our leading analysts presented their latest insights into business wireless revenue outlook, business class devices beyond the smartphone, the outlook for UMPC and roadmap for USB modems, PC cards and modules.

Keywords: Applications,enterprise, email, ffa, sfa, smartphones, UMPC, Mobile Internet Device, Security, vertical markets, USB, PC card, embedded, it vendors, email & Groupware, mobile professionals

This report is available to purchase with a credit card for $1399

Pakistan Mobile Handset Market Outlook

David Kerr — Wed, 12 Mar 2008 00:00:00 GMT

Pakistan handset sales remain vibrant with a total of 27 million expected by 2011. The battle for market share remains intense with Nokia in a leadership position and Motorola urgently needing to address its portfolio and user satisfaction issues as Samsung benefits from the growing market for ultra low cost handsets. The gray market remains a key issue with 20%-22% share of total sales estimated for 2007. The handsets distribution market is dominated by handful of companies. Among them Mobile Zone, United Mobiles, and Advance Telecom are the largest handset distributors.

Keywords: Motorola, nokia, semc, handsets, shipments, share, EMCS, Forecasts, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $4899

Pakistan Mobile User Market Outlook

David Kerr — Wed, 12 Mar 2008 00:00:00 GMT

At the end of 2007, the mobile teledensity stood at respectable 44% boosting the overall telecom density in the country to 25%. Mobile service, which has 7 times more subscribers than fixed-line service has taken over as the primary means of communication in Pakistan. Punjab is the leading province with over 37 million subscribers followed by Sindh, NWFP and Balochistan in 2007. Mobilink is the dominant operator in the country with more than 40% but the arrival of Telenor and Warid has dramatically changed the competitive landscape. Paktel and Instaphone, the initiators of cellular mobile service in Pakistan, are under constant pressure to survive in this intense heat of competition.

Keywords: Pakistan, users, subscribes, arpu, penetration, EMCS, Forecasts, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $4899

Pakistan Mobile Operator Profiles

David Kerr — Wed, 12 Mar 2008 00:00:00 GMT

Mobilink is the dominant operator in the country with more than 40% but the arrival of Telenor and Warid has dramatically changed the competitive landscape. Changes in ownership, introduction of email services, and the addition of value added services such as voice SMS, international recharge, picture sharing, Happy Hour calling and roaming services are key factors driving the operator competition.

Keywords: Pakistan, users, subscribes, arpu, penetration, EMCS, Profiles, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $4899

Failing Grades for Mobile Value Added Services Usability

David Kerr — Fri, 30 Nov 2007 00:00:00 GMT

MMS, Web Browsing, Email and FM radio are the features with highest penetration in W. Europe. FM Radio and MMS are most regularly used with 31% and 21% respectively indicating they use the applications "Often". A similar pattern exists in the US in terms of frequency of use with Email having a higher profile with 18% using "Often". However, half of W. European and US mobile owners give Value Added Services a failing grade. Email, web browsing, GPS and mobile TV are the weakest performers in terms of owner ease of use ratings. The mobile industry still has significant work to do to address discoverability, ease of use and removing barriers to content consumption.

Keywords: services, value added, VAS, mms, email, maps, direction, video, Buyer Behaviour Research, Consumer Behaviour

This report is available to purchase with a credit card for $1399

Wireless Device Satisfaction Metrics

David Kerr — Wed, 14 Nov 2007 00:00:00 GMT

The latest Wireless Device Lab survey shows that taking pictures is the only wireless device application beyond Voice and SMS which is commonly used in the US. 49% of camera phone equipped users in the US report using this feature "Often" compared to 15%-25% of users noting frequent use of other features tested (Video, MP3, BT, Email, Internet browsing, Wi-Fi). In W. Europe, BT and MP3 are now mainstream with over 40% using the features Often. Ease of use for taking a picture was rated highly by both W. European and US users (90% and 87% respectively) but Bluetooth usability receives failing grades with only 1 in 4 US users rating this Very Easy to use on their mobile. Sony Ericsson users report the highest levels of satisfaction with ease of use of their devices for MP3 and Games features, though Nokia usability is consistently high across all main features.

Keywords: satisfaction, attach, usage, features, repeat purchase, Analysis, Consumer Behaviour

This report is available to purchase with a credit card for $1399

Wireless Media Laboratory: Benchmarking User Experience on the Third Screen

David Kerr — Wed, 07 Mar 2007 00:00:00 GMT

With the installed base of 3G users set to exceed 300 million in 2007 and a growing portfolio of both branded and user generated content seeking eyeballs, convergence centring on the third screen will be the pivotal battle of the next 2-3 years. The mobile industry with global revenues in excess of $850B is set to collide with the global entertainment industry value chain which totals in excess of $2 trillion. To help clients navigate this increasingly complex landscape, Strategy Analytics has launched the Wireless Media Laboratory (WML), a new strategic advisory service that will benchmark user experience on the third screen through hands-on evaluation of music, video, TV, social networking and gaming offerings. The Media Laboratory analyzes competing value propositions, benchmarks specific media company mobile offers, quantifies the threat of the emerging, and potentially disruptive, social-networking wave and measures the acceptance and fit of alternative advertising models on the Third Screen. WML rates the best in class music portal, TV offers, social networking support and other value propositions in the converging media space.

Keywords: benchmark evaluations, Wireless Media Laboratory, web 2.0, social networking, brands, content, user experience, Napster, Yahoo!, MySpace, Convergence, Best Practice

LG Heads Customer Satisfaction Index Though All Users Give Failing Grades on Content Downloading

David Kerr — Tue, 15 Nov 2005 00:00:00 GMT

Despite improvements over the past year, half of mobile users in the US and Western Europe still give their camera's picture sharing capabilities a failing grade. The quality of images produced by the camera represents a particular source of dissatisfaction. Ease of content downloading has also failed to meet consumer expectation levels - with over half of users in the US and Western Europe rating the experience of downloading games and ringtones as unsatisfactory. LG owners reported the highest satisfaction ratings in 17 out of 19 categories in Western Europe and 9 out of 19 in the US, including "most stylish device". Nokia owners are least likely to consider their device stylish. Siemens owners were the least satisfied of the major brands in Western Europe, while Motorola users rated their devices below the mean satisfaction level in 5 out of the 19 attributes in the US.

Keywords: buyer motivation research, Buyer Behaviour Research, satisfaction, consumer, style, usability, battery, ringtone, game, camera, Nokia, Motorola, Sony Ericsson, LG, Samsung, Siemens, Kyocera, Sanyo, Consumer Behaviour

This report is available to purchase with a credit card for $1399