Strategy Analytics Caroline Park

Exploring the Tablet Shopping Experience

Caroline Park — Thu, 31 Jan 2013 00:00:00 GMT

Strategy Analytics' research into the shopping behaviors of UK tablet owners found that users had noticeably increased their levels of online shopping activity since purchasing their tablet and that this activity most frequently occurs while they are watching TV. However, while most participants had made some purchases on their tablet after being prompted by TV advertising or promotion, only a limited proportion of total tablet shopping activity was found to have been triggered by the TV itself. Shopping apps and websites accessed via the tablet tend to be used in different scenarios, and developers should carefully consider the objectives of users when determining which approach to prioritize.

Keywords: tablet, shopping, apps, dho

This report is available to purchase with a credit card for $1999

TV Advertising Still more Impactful than Online Advertising

Caroline Park — Fri, 28 Dec 2012 00:00:00 GMT

This report illustrates the attitudes and behaviors of consumers towards both online and TV based advertising. The report is based on the results from three focus groups held in the UK in November 2012. The results indicate that TV ads are still more influential on consumers purchase behavior than online ads. It also illustrates that consumers have a strong aversion to companies using data they currently hold about them for purposes such as targeted advertising and content recommendations without their permission. The report also investigates attitudes towards technologies that could be used to log into and personalize the TV experience including facial recognition and fingerprinting through the remote control.

Keywords: Advertising, OTT, Digital Home, multi-screen, Television, Consumer Insights, Cosumer Behaviour, DHO

This report is available to purchase with a credit card for $1999

Interactive and Personalized Advertising on the Horizon

Caroline Park — Thu, 20 Dec 2012 00:00:00 GMT

The technical capability for broadcasters and operators to deliver targeted TV advertising to consumers based on their demographic or attitudinal profile has existed for some time. However, at the Future TV Advertising Forum held in London in November 2012, organizations including UK broadcasters ITV and BSkyB outlined new personalized advertising technologies which are on the brink of commercialization. By actively engaging the viewer, these solutions aim to improve the relevance of advertisements and improve the overall advertising experience.

Keywords: Advertising, internet video, TV, Consumer, Media, multi-screen, Sky, NDS, ITV, dho

DirecTV Meets Key User Needs With Genie Box

Caroline Park — Fri, 30 Nov 2012 00:00:00 GMT

The new Genie box being offered by DirecTV in the US has a multitude of features which appear to solve many of the problems that users have encountered in the past related to their set top box, including a lack of hard drive space and the inability to record multiple concurrent programmes. We investigate this new offering from DirecTV to highlight the positive and negative aspects of the User Experience.

Keywords: DirecTV, Genie, DVR, PVR, STB, Connected TV, Consumer, Television, North America, DHO

Changing attitudes and Behaviors of TV Viewing

Caroline Park — Thu, 29 Nov 2012 00:00:00 GMT

In November 2012 Strategy Analytics conducted multiple focus groups to gauge the changing attitudes and behaviors towards TV. The main reasons that consumers prefer to watch video content on a TV set was the comfort and the larger screen size and better quality of the picture and sound. The ability to watch in multiple locations and whenever they choose was the main reason they watch on personal devices. There are also distinguishable differences in the way in which people use the second screen while viewing video content on a TV as opposed to on a personal device.

Keywords: Laptops, OTT Video, Tablet, TV, Consumer, Video, UK, DHO

This report is available to purchase with a credit card for $1999

Zeebox Integration Lacks Power to Create New User Behaviors

Caroline Park — Tue, 30 Oct 2012 00:00:00 GMT

Sky recently updated their Sky+ app by integrating Zeebox's second-screen platform into their iPad app. There has been a great deal of press surrounding Zeebox and their partnerships over the past few weeks and this integration offers the opportunity to access an already established Sky+ app user base. However, important questions remain. Are users of the Sky+ app likely to embrace and utilise the new Zeebox features available to them? What are their initial impressions of the new Zeebox features? Strategy Analytics interviewed three Sky+ users to find out.

Keywords: Zeebox, Sky, App, Apps, multi-screen, UK, dho

Factors Influencing US Consumer Purchase Decisions on Extended Warranties

Caroline Park — Thu, 18 Oct 2012 23:00:00 GMT

In August 2012, Strategy Analytics conducted 12 in home interviews to gauge the influencing factors related to consumer purchasing of extended warranties and technical support solutions for CE products. Influencing factors included monetary value, personal value, likelihood of breakage, past experiences with electronic goods, who the device is for, speed of depreciation, trust level in the store they purchased it from, how and where it will be used and do they know someone who could fix it. The study also found that consumer attitudes to extended warranties tend to unconsciously mirror those of their parents. Consumers would rather pay more for a policy that would guarantee to replace their product instead of the general repair option and would like 30-60 days to decide on the purchase of a warranty as this would give them time to decide on the importance and value of the device to them.

Keywords: Technical support, insurance, Apple, warranty, Customer Experience Management, Consumer, Consumer Electronics, User Experience, DHO

This report is available to purchase with a credit card for $1999

Multi-Screen, Content Discovery and Directed Advertising Dominate IBC

Caroline Park — Thu, 20 Sep 2012 23:00:00 GMT

This year's IBC lacked the wow factor that so many of its predecessors offered. Instead what was offered, in the main, was the advancement of technologies that we have seen previously. Once again multiscreen was prevalent with demonstrations on TV Everywhere as well as interactive applications offering viewers ever more immersive experiences. The potential of targeted advertising was also shown across multiple devices, apps and organisations, illustrating the capability that now exists to target viewers on a far more personal level. The rise in the volume of content available to viewers has also increased the importance of good recommendations, a topic that many organisations discussed at the show.

Keywords: multi-screen, content discovery, advertising, ThinkAnalytics, Gracenote, RedBee, Capablue, DHO

Content Discovery and Recommendation: Technologies Must Overcome Trust Barriers

Caroline Park — Thu, 13 Sep 2012 23:00:00 GMT

The average consumer is becoming inundated with choices of video content as the number of cable and satellite channels increases, on-demand is made available on the TV and the DVR remains a regularly used device in many homes. The question is how are consumers finding the content that they want to watch? This report details the user experiences of 12 TV viewers in the USA. Analysis shows that trust is a key issue for viewers regarding recommendations. It also highlights that social acceptance and who you view with influences content selection. The content discovery process differs depending on the device that the content is being watched on. Three personas are presented to assist designers working within the content recommendation space.

Keywords: Content Recommendation, Content Discovery, Advertising, Digital Media, Digital Television, Consumer Electronics, OTT Video, Television, US, DHO

This report is available to purchase with a credit card for $1999

Adoption Drivers and Usage Patterns of Video Conferencing Software

Caroline Park — Thu, 30 Aug 2012 23:00:00 GMT

Many consumers are choosing to use video conferencing software to keep in touch with friends, family and loved ones. As more services become available to the consumer it is important to understand how these systems are being used. This report highlights the user experience of 12 consumer video conferencing users in the UK and the USA. Our analysis suggests that adoption of video conferencing software is often triggered by a change in circumstances such as moving away from home or having a baby. People choose what video conferencing software to use based on what the people they know currently use. Video calls are typically planned ahead and made from the home.

Keywords: Skype, Face Time, ooVoo, Laptop, iPhone, DHO

This report is available to purchase with a credit card for $1999

Learning Lessons from Olympics for Social TV Engagement

Caroline Park — Tue, 28 Aug 2012 23:00:00 GMT

During the London 2012 Olympics reports were rife with new records being broken not only by the Olympians themselves but also by the number of people that tuned into watch the events, be it live broadcast or on-demand. Not only did it have the power to increase the number of viewers, it also increased the social aspect of TV to new heights with people adopting new behavior patterns. The Olympics was an experience that people wanted to share, and this led to quite profound behavioral changes for some people.

Keywords: Social TV, Engagement, Olympics, Apps, Consumer, multi-screen, Social Networks, Television, Skype, UK, US, DHO

Heat4 Social TV Experience Engages Viewers, Blocks Out Advertising

Caroline Park — Thu, 26 Jul 2012 23:00:00 GMT

The way people are watching TV is changing driven by adoption of multi-screen and social TV activities. In response to this wave, the number of dual-screen experience applications is growing quickly as more channels and shows scramble to develop their own apps and websites. The 'Heat 4 Live TV' campaign was launched on June 8 for the 'Savage Party' special of popular UK continuing series Hollyoaks. The service offered viewers a second screen experience when the show through a website that could be accessed on any device that supports Flash. The developers of this offering clearly had a working formula as the experience focused on capturing viewer attention when the show was not airing live e.g. during the ad breaks and pre/post broadcast. It also offered viewers valuable information on actors and behind the scenes. It is unclear however how, or whether, they came to an agreement with their advertisers on purposefully removing their attention from the TV during ad breaks.

Keywords: dual screen, multi-screen, C4, Social TV, DHO

Webinar Replay: Tablets Set to Disrupt TV & Home Entertainment

Caroline Park — Thu, 19 Jul 2012 23:00:00 GMT

As Apple seems set to continue its domination of the tablet market, the introduction of new devices from players including Microsoft and Samsung will drive growth and innovation within this sector. While the popularity for the tablet is clear, how consumers are actually using these devices is not. Strategy Analytics has undertaken hands on consumer research with tablet owners in the USA and UK to understand how they are using these devices and the emerging role that tablets play within the connected home environment.

Keywords: Tablet, Consumer, Devices, dho

This report is available to purchase with a credit card for $1999

Tablets Set to Disrupt TV & Home Entertainment

Caroline Park — Wed, 18 Jul 2012 23:00:00 GMT

Users More Engaged with Video Consumption on Tablet than on TV

Caroline Park — Wed, 18 Jul 2012 23:00:00 GMT

In Spring 2012, Strategy Analytics conducted a multi-method data gathering exercise to gauge behaviors, attitudes and preferences of tablet owners in the UK and USA. The main reasons consumers purchase a tablet is for its small, compact size and ease of portability. When purchasing a tablet, most consumers take brand image and quality into account, and rate battery life, screen display resolution, camera quality and storage space the most important features. Tablets are mainly used within the home environment to browse the internet and stream video content. Motivations behind viewing video content on the tablet were found to be very different from viewing on the TV as it was more focused and purposeful. The majority of consumers use the tablet to consume rather than create content, mostly due to the lack of a physical keyboard.

Keywords: UK, US, tablet, multi-screen, video, 3G, 4G, Camera, OTT, Radio, Tablet, WiFi, Cinema, Consumer, Gaming, Media, multi-screen, Television, Video, Wireless, Apple, Dell, Motorola, Samsung, Consumer Behaviour, dho

This report is available to purchase with a credit card for $1999

Consumers Want to Embrace Enhanced TV Experiences

Caroline Park — Thu, 28 Jun 2012 23:00:00 GMT

Consumers express strong interest in advanced functionalities for enhancing the online video and connected TV experience. In a survey of 5,679 in the US and W. Europe, Strategy Analytics found that over two thirds of US respondents want to stream internet content wirelessly to their TV, while over half would like to receive content recommendations from their TV. Younger lead adopter segments are most interested in these functionalities, which creates additional complexity for advanced TV developers who will need to take into account multi-screen and other non-traditional behaviors when designing the optimal enhanced TV experience.

Keywords: recommendations, streaming, apps, dho, Connected TV, OTT, OTT Video, Smart TV, Social TV, Consumer, multi-screen, Television, US, Western Europe

Screen Size and Social Aspect Greatest Motivators for Gaming on Connected TV

Caroline Park — Mon, 25 Jun 2012 23:00:00 GMT

This report presents the findings of 3 focus groups and 6 in home observations looking at consumer interest in and usage of games apps on connected TVs. While the screen size of the TV proves to be a considerable draw for consumers, traditional remote controls offer a poor gaming experience. Consumers want to play social games on the TV as it is a shared device. Currently the potential for games on the TV is limited to simple formats such as word games, because users feel that these simple games are the only ones the remote control is suitable for. To drive adoption of more immersive TV game formats, a more advanced human machine interface will be required.

Keywords: games, connected TV, TV apps, dho, America, UK, US, Apps, Connected TV, Consumer, Gaming, Smart Home, Television, LG, Panasonic, User Experience

This report is available to purchase with a credit card for $1999

Content Recommendation: TV Trailers & Word of Mouth are More Influential than Social Media

Caroline Park — Wed, 30 May 2012 23:00:00 GMT

The role of social media and online video recommendations in helping viewers to discover relevant content is a hot topic, with different providers promoting alternative approaches to designing the optimal experience. To identify and validate the relative importance of different kinds of recommendation to various viewer segments, Strategy Analytics undertook a survey of 5,679 TV viewers in the USA and W. Europe during Q1 2012. Findings indicate that, even among young early adopter segments, seeing a trailer on broadcast TV, or receiving a personal recommendation from a friend, are far more likely to encourage viewers to watch an episode of a new show than social media trending or personal suggestions generated by an online video service.

Keywords: Connected TV, OTT, OTT Video, Smart TV, Consumer, Media, User Experience, dho

Slow Connected TV Interfaces Inhibit App Store Exploration

Caroline Park — Tue, 15 May 2012 23:00:00 GMT

Connected TV app stores are giving consumers the opportunity to browse, select and download apps to their connected TV for the first time. This report highlights the user experiences of six connected TV owners in the USA and presents results from a survey of 210 connected TV owners. Our analysis suggests that there is a high level of interest in connected TV and in using some of the apps that are available through the online stores. However, the general user experience is poor and overall satisfaction with the interface is low, particularly due to the slow speed with which the interface reacts to user requests. This report examines experiences and identifies recommendations for offering a more user friendly interface to facilitate app search and download.

Keywords: app store, connected TV, user experience, Apps, Connected TV, Smart TV, Television, LG, Samsung, Sony, Vizio, dho

This report is available to purchase with a credit card for $1399

US & W. Europe Connected TV Owner Survey

Caroline Park — Thu, 03 May 2012 23:00:00 GMT

In March 2012, Strategy Analytics surveyed 760 connected TV owners in the US and W. Europe. The results suggest that media services (especially online video) are by far the most popular applications for connected TVs. However, the user interface of first generation connected TVs can be substantially improved: 53% of owners want a more appropriate remote control, and 69% say they have lots of apps that they never use. While up to one in three connected TV owners has never set up the internet functionality on their TV, our research suggests that those owners who have connected - across all demographic segments - are reluctant to give up the functionality in future.

Keywords: Connected TV, TV apps, purchase intentions, Apps, Connected TV, Consumer, Television, Hulu, LG, Netflix, Panasonic, Samsung, Sony,America, Europe, France, Italy, Spain, UK, US, dho

This report is available to purchase with a credit card for $1399

Observing Users of The Walking Dead Co-Viewing App

Caroline Park — Tue, 27 Mar 2012 23:00:00 GMT

Media producers are increasingly seeking to extend and control the TV viewing experience across multiple screens through the introduction of tablet and smartphone co-viewing applications. The producers of the TV series 'The Walking Dead' recently released such an application to accompany the launch of the latest season of the show on the FX channel in the UK. Strategy Analytics observed six fans of the show as they experienced the latest episode while using the co-viewing app. Our analysis suggests that there is a high level of interest in co-viewing apps among show fans and that there were some appealing features within this app. However, overall user engagement and satisfaction can be improved. This video report highlights user experiences of the co-viewing experience.

Keywords: DHO, Facebook, Twitter, aPPS, iPhone, User Experience, Apps

This report is available to purchase with a credit card for $1399

Multi-Screen TV Experiences: Observing Users of The Walking Dead Co-Viewing Application

Caroline Park — Fri, 09 Mar 2012 00:00:00 GMT

Media producers are increasingly seeking to extend and control the TV viewing experience across multiple screens through the introduction of tablet and smartphone co-viewing applications. The producers of the TV series 'The Walking Dead' recently released such an application to accompany the launch of the latest season of the show on the FX channel in the UK. Strategy Analytics observed six fans of the show as they experienced the latest episode while using the co-viewing app. Our analysis suggests that there is a high level of interest in co-viewing apps among show fans and that there were some appealing features within this app. However, overall user engagement and satisfaction can be improved. This report examines expectations and experiences and identifies recommendations for offering a more relevant and meaningful co-viewing experience.

Keywords: multi-screen, co-viewing, applications, Apps, Social TV, Apps, Consumer, Social Networks, Television, DHO

This report is available to purchase with a credit card for $1399

Consumer Knowledge of the Cloud is Limited!

Caroline Park — Wed, 29 Feb 2012 00:00:00 GMT

Strategy Analytics has found that awareness of cloud computing is still not fully pervasive with smartphone owners in the UK and the US. There is however a high level of interest in the overall concept. Of all the functionalities offered by the cloud, the area of gaming was one which holds little interest for smartphone owners. The greatest interest was in storing music and video so that it could be accessed from multiple personal devices. Around half of the participants did not express a willingness to pay for these services as there are already existing services which they utilize free of charge.

Keywords: Acer, Lenovo, OnLive, Playcast Media, Cloud services, Games, DHO

Can Social Networking Save Live TV?

Caroline Park — Thu, 26 Jan 2012 00:00:00 GMT

In December 2011 Strategy Analytics conducted 6 focus group discussions with 60 TV viewers that communicate about the TV shows that they watch. The research was carried out in the UK and the USA. Results indicate that people are using multiple communication mediums to talk about the TV they are watching. The more likely they are to use Facebook and Twitter, the less likely they are to discuss on the phone. There are many reasons viewers get distracted from the TV, the main one being the mobile phone alerting them through some form of sensory cue. Viewers watching their favorite show are more likely to watch with another person(s) than those that watch it time delayed through DVR or TiVo. The most successful way of getting people to watch a new TV show is for a friend to recommend it, the least successful is online recommendations.

Keywords: Social Networking, Twitter, Facebook, TV, Consumer, Services, Social Networks, Social TV, Social Networking, Social TV, DHO

This report is available to purchase with a credit card for $1399

UK Social TV Behaviors: Communication Patterns and UX Recommendations

Caroline Park — Tue, 20 Dec 2011 00:00:00 GMT

Communicating about TV shows has evolved since the introduction of social networking sites. The emergence of TV specific apps to communicate about the TV we watch is inevitably going to define new behaviors. This insight presents the results of twelve individual interviews carried out in the UK with individuals who actively use social media tools to discuss TV. None of the participants had however used a TV Specific app and were therefore unaware of what functionality currently existed within this realm. The results show that predominantly people want to talk about live TV. They want to see comments and have running commentary from people in the actual show and many expressed a desire to see what their friends are currently watching on TV.

Keywords: Social communication, TV, Live, social TV, TV interaction, DHO

Tablets Enhance the German TV Viewing Experience

Caroline Park — Tue, 29 Nov 2011 00:00:00 GMT

German multi-screen users who own tablets state that these have become their preferred device for use while watching TV. The purchase of a tablet device was found to significantly change the way in which both the smartphone and the Laptop were used. Social networking and gathering additional information on the show they are watching are two of the most prominent activities undertaken by German multi-screen users while watching TV. The study also found that those participants that had access to social networking apps on their connected TV were choosing to access this function on the secondary device instead. This insight delivers the findings of six in-home observation sessions and interviews carried out in Berlin, Germany.

Keywords: Multi-Screen, Tablet, TV, social Networking, DHO

Scarcity of German 3D Content Forces 3DTV Owners to Upscale 2D

Caroline Park — Tue, 29 Nov 2011 00:00:00 GMT

German TV buyers are purchasing 3D TVs yet many of them are not utilising this feature of the TV. One of the main reasons for this is the lack of 3D content from the service provider and the lack of a 3D ready Blu-Ray player. Glasses were also listed as restrictive in terms of both the viewing position required to be maintained by the viewer and also the social and shared experience that is possible while watching TV/movie content with friends and family. This study is based on ethnographic observations and interviews carried out with six 3D TV owners in Berlin.

Keywords: 3D TV, upscale, DHO

German Connected TV Owners Access Mainly German Content

Caroline Park — Thu, 24 Nov 2011 00:00:00 GMT

German TV buyers are purchasing an increased number of connected TVs. The availability of apps however appears to not be a factor in the decision making process for most. This study has found that users are disinclined to use apps such as Facebook on their connected TV for reasons including inappropriate input devices. It found that the service appreciated the most by German buyers was access to public broadcasting stations media libraries. This insight delivers the findings of 10 in-home observation sessions and interviews carried out in Berlin, Germany.

Keywords: connected TV, remote control, TV apps, DHO

Multi-Screen User Behaviors in the Home

Caroline Park — Sun, 02 Oct 2011 23:00:00 GMT

In August 2011, Strategy Analytics conducted in home observations and interviews with 12 multi-screen users and undertook focus group discussions with 30 tablet and smartphone owners. This research was carried out in the USA and the UK. Results indicate that multi-screen use is a behavior that is being readily adopted and has quickly become almost the default way that adopters choose to experience TV watching. However, our observations indicate that users have specific functional uses for each of their devices, and the devices that they consider to be the most important to the experience are not necessarily the ones that they are primarily interacting with. Understanding how users shift focus between devices and what triggers these shifts is key to designing a superior multi-screen experience.

Keywords: multi-screen, connected TV, social TV, tablets, DHO, smartphone, Tablet, Consumer, Gaming, Media, Television

This report is available to purchase with a credit card for $1399

Connected TV and Multi-Screen Experiences Dominate IFA and IBC 2011

Caroline Park — Thu, 29 Sep 2011 23:00:00 GMT

Strategy Analytics attended IFA and IBC in September, 2011. Key announcements from Ericsson and Cisco around multi-screen platforms, and from Panasonic and Samsung around smart TV apps set the agenda for many discussions with industry representatives. We believe that exponentially more functionality (apps) across many more devices (multiple screens) presents substantial risk of providing a poor experience to users with poor quality apps and difficulty in finding relevant content within these. As such, we continue to believe that content recommendation and discovery solutions from providers such as TV Genius are set to become increasingly important.

Keywords: connected TV, multi-screen, Panasonic, Samsung, Ericsson, Cisco, TV Genius, DHO