Strategy Analytics Wireless Operator Strategies

Mining and Monetizing Customer Information: Opportunity for Wireless Carriers

Susan Welsh de Grimaldo — Wed, 22 May 2013 23:00:00 GMT

Operators are sitting on a gold mine of customer information. This presentation looks at the challenges and opportunities to mine and monetize customer data using big data analytics. How are leading operators creating new business opportunities with customer data, both to monetize data traffic on their own networks and to help marketers engage with their customers? What are the use cases as well as the privacy challenges for customer information?

Keywords: AT&T, BT, Globe Telecom, Optus, SINGTEL, Sprint, Telefonica, Telkomsel, Verizon Wireless, Vodafone, Amobee, Advertising, analytics, big data, Consumer Segmentation, customer loyalty, pricing, Traffic

This report is available to purchase with a credit card for $1999

New Zact 4G MVNO on Sprint Network Targets Demand for Personalized Mobile Plans

Susan Welsh de Grimaldo — Sun, 12 May 2013 23:00:00 GMT

A new Mobile Virtual Network Operator (MVNO)-Zact-is launching its services in the US over the Sprint network, targeting consumer demand for smartphones services that offer personalization and control. Launching the ultimate "unplan," Zact is billing itself as "the industry's first smart mobile service provider" offering an affordable, flexible and personalized service that can be customized with the right amount of voice, text, data, sharing among devices and parental controls in real-time right on the device. Zact's service uses-and showcases-a cloud-based solution from parent company ItsOn. While growth as an MVNO in the competitive US mobile market will be tough going, ItsOn's Zact is on to something, and Strategy Analytics expects more operators around the globe to pay attention to this customizable service plan model.

Keywords: 4G, LTE, Sprint, Zact, ItsOn, personalized data plan, smartphone, 4G, Mobile Data, Wireless, Consumer, Service Providers, Alcatel-Lucent, AT&T, Openwave Mobility, Aio Wireless, ItsOn, Zact, customize, multi-device, MVNO, smartphone, Survey, tariff, ARPU, Churn

Global Active Mobile Broadband Tablet Subscription, Service Revenue, Data Traffic Forecast: 2010-2017

Phil Kendall — Mon, 06 May 2013 23:00:00 GMT

Tablets still represent only a small portion of the mobile market, yet they are increasingly becoming a key contributor to operator performance metrics. While mobile broadband subscriptions on tablets represent less than 10% of the total tablet installed base and under 1% of total mobile subscriptions in 2012, they were a key driver of positive postpaid net additions at leading operators AT&T and Verizon Wireless in Q1 2013. Strategy Analytics forecasts global mobile tablet subscriptions will grow from less than 23 million in 2012 to reach 188 million in 2017, contributing nearly US$20 billion to operator service revenues in 2017 and generating almost 3 and a half million Terabytes of mobile data traffic. LTE--along with favorable data plans--is the biggest driver of tablet subscription growth, with over 100% CAGR from 2012-2017. This report forecasts global active mobile broadband tablet subscriptions, service revenue and data traffic from 2010 to 2017. The forecasts are provided for global totals and 6 regions,with detail for 38 countries. In addition the forecasts are split by 3G and 4G LTE, and include average revenue and data consumption per month per subscription. The analysis also looks at the attach rate to data plans within the installed base of cellular embedded tablets at a regional level, and the share of total tablet installed base that subscriptions represent globally.

Keywords: tablet, 4G, LTE, subscription, data traffic, service revenue, iPad, Traffic, Churn

This report is available to purchase with a credit card for $6999

Tablets at Mobile Operators: Forecasts of Tablet Subscriptions, Data Traffic, Service Revenue 2010-2017

Susan Welsh de Grimaldo — Mon, 06 May 2013 23:00:00 GMT

With global tablet mobile data subscriptions projected to grow 8x from 23 million in 2012 to 188 million in 2017, mobile broadband tablets represent an important incremental growth opportunity for mobile operators. While direct mobile broadband subscriptions on tablets represent less than 10% of the total tablet installed base in 2012, they were a key driver of positive postpaid net additions at leading operators AT&T and Verizon Wireless in Q1 2013. Strategy Analytics forecasts that in 2017 global mobile tablet subscriptions will contribute nearly US$20 billion to operator service revenues and generate almost 3 and a half million Terabytes of mobile data traffic.

Keywords: tablet, 4G, LTE, subscription, data traffic, service revenue, iPad, Traffic, Churn

This report is available to purchase with a credit card for $6999

EE to Double LTE Capacity & Speeds, Targeting 1M Subs in 2013

Phil Kendall — Mon, 08 Apr 2013 23:00:00 GMT

EE is doubling to 2x20MHz the spectrum is has allocated to its LTE network, with the network upgrades capable of real world peak download speeds of 80Mbps and averages of over 20Mbps. As the UK prepares for further LTE launches over the summer, EE has raised the bar to a level which others will not be able to meet in the short term. The competition's weaker spectrum positions mean they will need to wait for LTE-Advanced to replicate the coverage AND capacity of EE's network. That leadership position may make EE's year-end target of one million LTE customers seem somewhat conservative, but a strategy that avoids heavy subsidy increases or price cuts aligns well with the operator's EBITDA growth targets.

Keywords: mobile communications, 3G, 4G, LTE, LTE-Advanced, LTE-A, VoLTE, CSFB, operator strategy, growth, coverage

Wireless Operator Performance Benchmarking Q4 2012

Phil Kendall — Thu, 04 Apr 2013 23:00:00 GMT

Blended churn fell by 0.1% in the mobile industry in Q4 2012: a modest improvement, but the first year-on-year decline in almost a decade, helped by improving prepaid churn in the Asia-Pacific region. With subscription penetration now over 93% globally, managing churn is increasingly critical to operator growth. This data table tracks the operational and financial performance of 223 active wireless operators, which collectively account for 77% of the world's cellular subscriptions.

Keywords: 2G, 3G, 4G, Wireless, Networks, Service Providers, Wireless, 3, AIS, America Movil, Avea, Axiata, Base, Belgacom, Bell Mobility, Bharti, Bouygues Telecom, Cell C, China Mobile, China Telecom, China Unicom, Chunghwa Telecom, CSL , Deutsche Telekom, Docomo, EE, Elisa, E-Plus, Everything Everywhere, FarEasTone, France Telecom, Free, Globe Telecom, Hi3G, KDDI, KPN, KT, Leap Wireless, LG Uplus, Megafon, Millicom, Mobinil, Mobistar, movistar, MTN, MTS, MTS Russia, Netcom, NTT docomo, O2, O2 UK, Omantel, Optus, Orascom, Pelephone, Proximus, Qtel, Reliance, Rogers Communications, SFR, SINGTEL, Sistema, SK Telecom, Softbank, Starhub, TATA, Tele2, Telecom Italia, Telefonica, Telekom Austria, Telenor, TeliaSonera, Telkomsel, Telstra, Telus, Three UK, TIM, TMN, T-Mobile, Turkcell, U Mobile, UMC, US Cellular, Verizon Wireless, Vimpelcom, Virgin Media, Vodacom, Vodafone, WIND, Yoigo, Zain, Quartely Metrics

This report is available to purchase with a credit card for $6999

Webinar Replay: Unlimited Vs. Tiered Data for Smartphones: Consumer Preferences and Market Opportunity

Susan Welsh de Grimaldo — Wed, 20 Mar 2013 00:00:00 GMT

Smartphone data pricing has evolved significantly since the early days of 3G, with many operators moving from unlimited data plans to tiered plans with data caps as mobile data usage soared. Now, in markets like the US and UK, 4G capacity has triggered a new round of competition between unlimited and tiered data with caps. Will today's unlimited plans have a market impact? How best can carriers motivate users to move from unlimited plans to plans with data caps? Is unlimited the right value proposition for the 4G era or does high interest among smartphone owners in personalized plans hint at a new wave of mobile data pricing innovation?

Keywords: 3G, 4G, Mobile Broadband, Mobile Data, Mobile Internet, Real-time Charging, Smartphone Tethering, Telecommunications, Traffic Management, Wireless, A1, AT&T, EE, Elisa, Everything Everywhere, movistar, Netcom, O2, O2 UK, Openwave Mobility, Orange, Pelephone, SK Telecom, Sprint, Straight Talk, Strategy Analytics, Swisscom, Tele2, Telecom Italia, Three UK, TMN, T-Mobile, Verizon Wireless, Vodafone, Walmart, customer loyalty, data traffic, LTE, market share, Multi SIM, multi-device, multi-SIM, MVNO, pricing, Strategy, Subsidy, tariff, User Experience

This report is available to purchase with a credit card for $1999

Unlimited Vs. Tiered Data for Smartphones: Consumer Preferences and Market Opportunity

Susan Welsh de Grimaldo — Wed, 20 Mar 2013 00:00:00 GMT

MWC 2013 - Day 2: Adjacent Market Opportunities & New Business Models for Service Providers

Phil Kendall — Wed, 13 Mar 2013 00:00:00 GMT

View the presentation slides from Strategy Analytics's Breakfast Presentations at MWC 2013

With declining core business revenues, increasingly intrusive regulation and more powerful threats from media and internet players, what strategic assets & tools can service providers leverage? What opportunities in adjacent markets offer significant opportunities? What new business models will dominate the landscape? How will the value chain across the Mobile ICT industry evolve in the next 2-3 years and how can we spot potentially disruptive new players? How will OTT players respond and challenge service providers?

Keywords: Churn, mwc 2013

This report is available to purchase with a credit card for $1999

Emerging Markets Mobile Subscriptions Forecast, 2012-17: Eastern Europe & Central Asia

Tom Elliott — Wed, 06 Mar 2013 00:00:00 GMT

This report provides Strategy Analytics' quantitative outlook through 2017 for mobile subscriptions and associated revenues and usage in developing countries in Eastern Europe and Central Asia. It focuses on the following countries: Azerbaijan, Belarus, Georgia, Kazakhstan, Romania, Russia, Ukraine, and Uzbekistan. Subscriptions in the region will start to plateau at about 500 million by the end of the forecast period. Increased data use will slow the erosion of ARPU, but the net result for the region will be declining service revenues.

Keywords: Eastern Europe, Western Asia, 2G, 3G, 4G, Wireless, MTS, Tele2, TeliaSonera, Vimpelcom, Forecasts, Churn

This report is available to purchase with a credit card for $6999

Regulator Opens Door for MVNO in China

Guang Yang — Mon, 18 Feb 2013 00:00:00 GMT

China's MIIT released a consultation for launching a two-year trial of MVNO service in January 2013. The regulator will allow Chinese private companies to enter the mobile market as MVNOs, and require each incumbent state owned operator to host at least two MVNOs. This is a significant step toward opening the mobile communications market and encouraging competition. We expect large retailers, Internet giants and enterprise communications providers to join the first wave of MVNOs in China. However, the new entrants will have to struggle with incomplete regulatory policies in this area and focus on service innovation to survive in the competition with some of the world's largest mobile network operators.

Keywords: China, Mobile Service Management, Telecommunications, Telecoms, Alibaba, China Mobile, China Telecom, China Unicom, MIIT, MVNO, Service Provider, 3G, ARPU, Churn

Emerging Markets Mobile Subscriptions Forecast, 2012-17: Sub-Saharan Africa

Tom Elliott — Fri, 08 Feb 2013 00:00:00 GMT

This report provides Strategy Analytics' quantitative outlook for mobile subscriptions and associated revenues and usage in sub-Saharan Africa. It focuses on the following countries: Angola, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda, and Zimbabwe. Low ARPU in most countries continues to pose a challenge to operator profitability. However, consumer interest in data services is high, given the limited availability of wireline internet access, and this may provide operators with some revenue relief.

Keywords: Africa, 2G, 3G, 4G, Wireless, MTN, Orange, Vodacom, Vodafone, Forecasts, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $6999

Emerging Markets Mobile Subscriptions Forecast, 2012-17: Middle East & North Africa

Tom Elliott — Fri, 08 Feb 2013 00:00:00 GMT

This report provides Strategy Analytics' quantitative outlook for mobile subscriptions and associated revenues and usage in the developing countries of the Middle East and North Africa. It focuses on the following countries: Algeria, Egypt, Jordan, Morocco and Turkey. Political and social unrest continues to plague the region. Actions like Syria's November 2012 cut-off of mobile and Internet access have temporary local impact, but modest growth is expected in the region as a whole.

Keywords: Middle East, North Africa, 2G, 3G, 4G, Wireless, Forecasts, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $6999

Unlimited versus Tiered Smartphone Data Plans: Market Evolution and Opportunity

Susan Welsh de Grimaldo — Tue, 05 Feb 2013 00:00:00 GMT

Smartphone data pricing has evolved significantly since the early days of 3G, with many operators moving from unlimited data plans to tiered plans with data caps as mobile data usage soared. Yet in 4G markets like the US and UK, a new round of competition is heating up with unlimited vs. tiered data. Strategy Analytics dives into the details to look at why--or why not--to offer unlimited data, digging into consumer feedback from surveys conducted among mobile phone owners in US, UK, China as well as market trends from around the globe. Analysis includes what happens--and what consumers prefer--when data caps are reached, what types of plans would attract users still on unlimited data, interest in monitoring data use in real-time on device and impact of mobile video. Will today's unlimited plans have a market impact, or does high interest among smartphone owners in personalized plans hint at a new wave of value propositions for mobile data pricing?

Keywords: 3G, 4G, Backhaul, Broadband, Customer Experience Management, Handset Data, HSPA+, LTE, Mobile Broadband, Mobile Data, Mobile Internet, Mobile Video, Offload, Real-time Charging, smartphone, Smartphone Tethering, Traffic Management, video optimization, WiFi, WiMax, Wireless, Forecasts, Analysis, xMBO

This report is available to purchase with a credit card for $1999

Facebook Takes Swipe At $3.5 B Mobile Search Advertising And $3 B Mobile VoIP Opportunities

Nitesh Patel — Mon, 28 Jan 2013 00:00:00 GMT

During January 2013 Facebook introduced its Graph Search function and also implemented VoIP into its Facebook Mobile application for iOS in the US. Strategy Analytics expects both enhancements to increase the stickiness of Facebook with end-users. Furthermore, Strategy Analytics believes that over the longer term Facebook will evolve and monetize its Graph search function through advertising revenue. Not surprisingly, the potential losers will be OTT communication app providers, mobile operators and search companies, such as Google and Microsoft.

Keywords: Facebook, Microsoft, Skype, Fring, Viber, Kakao, VoIP, SMS, Voice, Faceboom Messenger, voice-over-IP, Messaging, Content Value Chain

Emerging Markets Mobile Subscriptions Forecast, 2012-2017: East Asia & Mainland Southeast Asia

Tom Elliott — Wed, 23 Jan 2013 00:00:00 GMT

This report provides Strategy Analytics' quantitative outlook for mobile subscriptions and associated revenues and usage in emerging markets in East Asia and the mainland portions of Southeast Asia. It focuses on the following countries: Cambodia, China, Laos, Mongolia, Thailand, and Vietnam . Driven in part by multi-device ownership in China and the long-awaited expansion of 3G availability in Thailand, subscription growth will continue at about 8% per annum through 2017.

Keywords: Asia, China, Southeast Asia, 2G, 3G, 4G, Wireless, China Mobile, China Telecom, China Unicom, Forecasts, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $6999

Emerging Markets Mobile Subscriptions Forecast, 2012-2017: South Asia & Maritime Southeast Asia

Tom Elliott — Wed, 16 Jan 2013 00:00:00 GMT

This report provides Strategy Analytics' quantitative outlook for mobile subscriptions and associated revenues and usage in emerging markets in South Asia and the maritime portions of Southeast Asia. It focuses on the following countries: Bangladesh, India, Indonesia, Malaysia, Pakistan, the Philippines, and Sri Lanka. There was a nominal slowing of subscription growth in the region in 2012, primarily due to the elimination of inactive subscriptions in India; underlying real growth continued strong. Overall market growth means that revenues are continuing to rise, despite declining ARPU.

Keywords: 2G, 3G, 4G, SMS, Wireless, Airtel, Reliance, Sistema, Vodafone, Forecasts, 3G, ARPU, Churn, Traffic

This report is available to purchase with a credit card for $6999

Outlook for Chinese Mobile Operators in 2013

Guang Yang — Wed, 09 Jan 2013 00:00:00 GMT

The competitive landscape in China's mobile industry will be reshaped in 2013. It will be the last year that China Unicom and China Telecom can use their 3G technology advantages to win share from China Mobile as the latter pushes for early TD-LTE licensing, resulting in some aggressive 3G marketing. However, it will be competition from new entrants which will test the incumbents' strategies this year: a re-structured broadcast sector is unlikely to provide any competition, but Strategy Analytics does expect to see MVNOs launch services, with Internet giant Tencent a good example of a potential disruptive new entrant.

Keywords: 3G, 4G, LTE, Mobile Internet, TD-LTE, Infrastructure, Networks, Telecoms, Wireless, China Mobile, China Telecom, China Unicom, MIIT, Smart Phone, MVNO

Worldwide Cellular User Forecasts, 2012-2017

Phil Kendall — Thu, 03 Jan 2013 00:00:00 GMT

There will be 1.6 billion LTE connections worldwide by 2017, 18% of the total market, generating over 40% of service revenues. Strong LTE smartphone adoption in Japan, South Korea and the US has shown the path forward for many operators, with both developed and emerging markets contributing to the significant growth potential. This report provides global forecasts of cellular subscriptions, technology and revenues, with detail for 82 individual countries.

Keywords: mobile communications, forecasts, users, suscribers, 3G, 4G, traffic, churn, ARPU, revenues, growth, 2G, 3G, 4G, CDMA, GPRS, GSM, HSPA, HSPA+, iDEN, LTE, TD-LTE, TD-SCDMA, VoLTE, Wireless, Networks, Service Providers, Asia Pacific, Australia, Japan, South Korea, China, Thailand, Central and latin america, Brazil, Argentina, Mexico, Chile, Bolivia, Columbia, Uruguay, Peru, Paraguay, Central and Eastern Europe, Russia, Czech Republic, Croatia, Poland, Africa, Middle East, South Africa, Saudi Arabia, Tunisia, Iran, Iraq, Turkey, Israel, North America, Canada, USA, United States, Western Europe, United Kingdom, Germany, France, Spain, Italy, Holland, Portugal, Sweden, Norway, Finland

This report is available to purchase with a credit card for $6999

Worldwide Cellular User Forecasts and Outlook

Phil Kendall — Thu, 03 Jan 2013 00:00:00 GMT

Country Profile: India

Tom Elliott — Mon, 17 Dec 2012 00:00:00 GMT

With a population second only to China's, India is clearly a market that cannot be ignored. In the two decades following economic reforms in the early 1990s, India's economy has grown in real terms at a compound rate of almost 7% per annum. The country has become an important player in communications, not only as a market for telecommunications products and services, but also as the home of a growing number of device manufacturers and multinational service providers. In recent years, however, economic growth has slowed, and persistent structural problems like limited infrastructure and high levels of poverty and illiteracy have not been solved. In wireless communications in particular, inconsistent regulation has proven particularly problematic to both domestic and international players.

Keywords: 2G, 3G, 4G, Wireless, Government, Infrastructure, Service Providers, Wireless, Airtel, Bharti, Reliance, Telenor, Vodafone, India, Vodafone, 2G, 3G, spectrum, Profiles, Market Analysis, 3G, ARPU, Churn, Traffic

Mobile Broadband Device Connections: PC Modems Hit $65 B Service Revenues in 2017

Susan Welsh de Grimaldo — Tue, 11 Dec 2012 00:00:00 GMT

Mobile broadband modems and connected PCs will generate $65 billion service revenues in 2017, while driving 20 million TBytes of data across mobile networks around the globe. Global PC/modem connections will increase to nearly 0.5 billion, with emerging markets contributing the highest growth rates and LTE adding 200 million connections from 2012-17. This report evaluates top trends and market drivers and inhibitors, including the interplay with tablets and smartphone tethering, and is an analytical companion to the forecast spreadsheets covering regional forecasts and detail for 37 countries.

Keywords: mobile broadband, broadband, LTE, 3G, 4G, HSPA+, modem, hotspot, data traffic, ARPU, data ARPU, mobile operators, notebook, netbook, Forecasts, Churn, xMBO

This report is available to purchase with a credit card for $6999

Global Active Mobile Broadband PC/Modem Subscription Forecast: 2007-2017

Phil Kendall — Tue, 11 Dec 2012 00:00:00 GMT

This report forecasts global active mobile broadband PC/modem subscriptions, revenue and data traffic for computing devices such as notebooks/netbooks using external or internal modem (excluding tablets) from 2007 to 2017. The forecasts are provided for global totals and 6 regions,with detail for 37 countries. In addition the forecasts are split by mobile WiMAX, LTE, and 3G and include average revenue and data consumption per month per subscription.

Keywords: Africa, America, Asia, Central America, China, Eastern Europe, Middle East, North America, South America, Western Europe, 3G, 4G, Embedded computing, Embedded Netbooks, Embedded PCs, HSPA+, Laptops, LTE, Mi-Fi, Mobile Broadband, Mobile Broadband Devices, Mobile Data, Mobile Hotspot, Mobile Phone Connectivity, Notebooks, Smartphone Tethering, Tablet, Telecommunications, Traffic Data, USB Modems, Wireless, PCs, Service Providers, Services, Wireless, ARPU, data traffic, iPad, MiFi, mobile hotspot, multi-device, Netbooks, pricing, USB modem, Forecasts, Churn, xMBO

This report is available to purchase with a credit card for $6999

WIND IT, Yoigo and Orange ES Beating South European Mobile Malaise

Phil Kendall — Wed, 05 Dec 2012 00:00:00 GMT

As mobile operators in Western Europe continue to struggle to halt their deteriorating businesses, Southern Europe is very much in the eye of the storm: recession and regulation are not letting up their attacks on these markets. However, while the markets remain depressed, Italy's WIND and Spain's Yoigo and Orange have outperformed their peers and are the only operators in the region delivering any sustained growth in service revenues at any time over the last four years. The foundations of these successes consist of improving network quality, focusing on simple value-for-money pricing propositions and driving smartphone adoption in the consumer market - three strategies which all operators in challenging market environments should adopt.

Keywords: mobile communications, wireless, operator, performance, benchmarking, revenue, ARPU, churn, economy, recession, Quarterly Metrics

Wireless Operator Performance Benchmarking Q3 2012

Phil Kendall — Fri, 30 Nov 2012 00:00:00 GMT

Mobile operator EBITDA grew by just 1% in Q3 2012 with margin pressure from above as service revenue growth slowed further. With smartphones accounting for more than 30% of mobile subscriptions non-messaging data services remained the highlight in the market, now accounting for 27% of service revenues. This data table tracks the operational and financial performance of 221 active wireless operators, which collectively account for 77% of the world's cellular subscribers.

Keywords: 2G, 3G, 4G, Mobile Internet, Mobile Phone, Wireless, Networks, Service Providers, Airtel, AIS, America Movil, AT&T, Avea, Axiata, Base, Belgacom, Bouygues Telecom, Cell C, China Mobile, China Telecom, China Unicom, Chunghwa Telecom, CSL , Deutsche Telekom, Docomo, E-Plus, Etisalat, FarEasTone, Globe Telecom, Grameenphone, Hutchison, KDDI, KPN, KT, LG Uplus, Megafon, MetroPCS, Mobinil, Mobistar, MTN, MTS, MTS Russia, NTT docomo, O2, O2 UK, Omantel, Orange, Orascom, OTE, Qtel, Reliance, Rogers Communications, SFR, SINGTEL, SK Telecom, Sprint, Starhub, Swisscom, TDC, Tele2, Telecom Italia, Telefonica, Telekom Austria, Telenor, TeliaSonera, Telstra, Telus, TIM, T-Mobile, Turkcell, U Mobile, UMC, US Cellular, Verizon Wireless, Vimpelcom, Vodacom, Vodafone, WIND, Zain, Quarterly Metrics

This report is available to purchase with a credit card for $6999

Webinar Replay: How to Differentiate and Profit in the Mobile Broadband Era

Susan Welsh de Grimaldo — Fri, 30 Nov 2012 00:00:00 GMT

Success with 4G LTE and ability to drive profits from 3G networks depend on how services are positioned and priced for smartphones, modems, tablets and more-and pricing and service packaging depend on the right network tools to get the job done and stay flexible in the fast changing world of mobile data. Strategy Analytics experts presented this webinar on November 29, going behind the trends to discuss survey results, vendor developments and operator best practices and innovation that will help to extract maximum value from the mobile broadband market. Key topics covered include: *The Operator Challenge: Profitably Drive to Mass Market in Competitive Environment - Role of LTE and Multiple Devices *Smart Policy Control & Charging to Enable New Pricing Plans *Data Intensive Video: Managing & Monetizing OTT Content *Customer Engagement: Maximize Loyalty and Upsell Opportunities with Personalization and QoE.

Keywords: 3G, 4G, Cloud, Customer Experience Management, DPI, Embedded Netbooks, Embedded PCs, Handset Data, HSPA+, Laptops, LTE, Mobile Broadband, Mobile Broadband Devices, Mobile Data, Mobile Video, Modems, Multi-Screen, Notebooks, OTT, OTT Video, Policy Control, smartphone, Smartphone Tethering, Tablet, Traffic Management, video optimization, Wireless, Consumer Electronics, multi-screen, OTT Video, Service Providers, Services, Wireless, Allot Communications, Amazon, AT&T, CSL , Ericsson, Flash Networks, HP, NSN, Openwave Mobility, Orange, Sandvine, SK Telecom, Strategy Analytics, Telkomsel, Telstra, T-Mobile, Verizon Wireless, Vodafone, Pelephone, analytics, ARPU, Churn, customer loyalty, data traffic, MiFi, mobile hotspot, mobile video, Multi SIM, multi-device, multi-SIM, MVNO, pricing, SIM-only, smartphone, Survey, tablet, video optimization, Analysis, Business Models, Forecasts

This report is available to purchase with a credit card for $1999

How to Differentiate and Profit in the Mobile Broadband Era

Susan Welsh de Grimaldo — Fri, 30 Nov 2012 00:00:00 GMT

Fuel to Chinese Wireless Industry: Regulator Plans for New Spectrum

Guang Yang — Mon, 26 Nov 2012 00:00:00 GMT

The Chinese regulator has released several important messages about spectrum planning in China, including full TDD allocation for the 2.6GHz band, allowing re-farming of 3G bands to LTE, and opening 5GHz bands to Wi-Fi access. As momentum builds for an earlier mid-2012 award of LTE licenses, these spectrum decisions are an important part of the process for stimulating the development of mobile broadband in China. The 2.6GHz and the re-farmed 3G bands should be the medium-term focus, with the availability of digital dividend spectrum in a 3-5 years' timeframe representing a further boost, one offering greater potential to introduce new competition into the market.

Keywords: Spectrum, IMT, WLAN, 3G, 4G, LTE, TD-LTE, TD-SCDMA, UMTS, WiFi

Preparing for LTE in China: Chinese consumers desire high speed but the expectation should be managed carefully

Guang Yang — Thu, 25 Oct 2012 23:00:00 GMT

With LTE trials and spectrum allocation underway in China, operators, vendors and regulators need to understand how to position LTE to drive uptake once networks are commercially launched. There is strong consumer interest in China for faster services enabled by LTE and relatively high awareness of 4G LTE, as shown in surveys conducted in China that indicate mobile phone users are interested and willing to pay for faster speed. Strategy Analytics reviews survey results and highlights the opportunities for operators to create service differentiation and revenue growth with LTE, but cautions that operators will need to carefully manage consumer expectations address consumer perceptions and motivations to drive mass market adoption of LTE.

Keywords: LTE, TD-LTE, Handsets, Services, Telecoms, Wireless, China Mobile, China Telecom, China Unicom, MIIT, Analysis, Forecasts, User Research, Traffic, Arpu, xMBO

This report is available to purchase with a credit card for $1999

QoS Could be the New Basis of Emerging Market Competition - If Mobile Operators Can Afford It

Tom Elliott — Sun, 21 Oct 2012 23:00:00 GMT

In the past 12 months regulators throughout the developing world have levied more than USD 11 million in fines on mobile operators for failure to meet quality of service (QoS) standards. While not a particularly large sum relative to overall revenues, the fines and related actions serve notice that regulators are responding to consumer complaints about inadequate coverage and poor connection quality. More positively, competing on the basis of service quality could prove to be at minimum a useful churn reduction strategy. However, with operators apparently unable to break out of the trap of low ARPU, it is not clear how major network improvements will be funded. Successful competition on the basis of quality will require a very deft mixture of operational management and technological innovation.

Keywords: QoS, Africa, Airtel, Vodafone, Ghana, Safaricom, Smart, Philippines, small cells, Market Analysis, 3G, ARPU, Churn, Traffic